Detalhes bibliográficos
| Ano de defesa: |
2015 |
| Autor(a) principal: |
Mergel, Juliana Correa |
| Orientador(a): |
Cappellozza, Alexandre
 |
| Banca de defesa: |
Markus, Kleber,
Freire, Otávio Bandeira de Lamônica |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Metodista de São Paulo
|
| Programa de Pós-Graduação: |
PÓS GRADUAÇÃO EM ADMINISTRAÇÃO
|
| Departamento: |
Gestão de organizações
|
| País: |
BR
|
| Palavras-chave em Português: |
|
| Palavras-chave em Inglês: |
|
| Área do conhecimento CNPq: |
|
| Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/87
|
Resumo: |
Luxury products are capable of transmitting social and individual meanings, as well as its symbolic and emotional meaning. Through these products, you can get to know a little bit about the values, beliefs and attitudes of the people who consume them. The number of people with disabilities in Brazil reaches 45 million of the population, and the Brazilian market aimed at people with disabilities is still a little exploited by companies. This work aims to analyze the effects of background factors of people s attitude towards luxury goods among people with physical disabilities and people without disabilities. The research is based on a quantitative research approach, where data was collected through a survey to obtain 239 completed questionnaires, enabling the analysis of the relationships between the Status, Social Influence, functionality and Self-esteem with Attitude towards luxury goods. To test the hypotheses of the study, structural equations were analyzed, based on PLS-PM (Partial Least Squares Path Modeling), which measures and found some significant relationship between constructs. The study revealed that status positively influences the attitude towards the luxury as individuals seek to increase their status through the consumption of luxury goods. It is also concluded that social influence and self-esteem positively impacts people s attitude in the presence of luxury goods. It has not been found influences of functionality with attitude towards luxury and, moreover, the study has not confirmed that self-esteem influences the perception of status and social influence. The results also show that people without disabilities have greater perception of status compared to people with physical disabilities. The group of people with physical disabilities have greater perception of functionality attributed to luxury products, and greater perception of Social and Self-esteem compared to the group without disabilities. According to the results, the impact of Self-Esteem on Attitude of Luxury is moderated by presence of phisical disability. |
