O Silêncio discursivo nas organizações - O ethos mostrado como estratégia para a formação da identidade corporativa

• Ano de defesa: 2020
• Autor(a) principal: PEREZ, KATIA
• Orientador(a): Farias, Luiz Alberto de
• Banca de defesa: Casaqui , Vander, Chiachiri , Roberto, Fígaro , Roseli, Silva, Maurício Ribeiro da
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Metodista de Sao Paulo
• Programa de Pós-Graduação: Comunicacao Social
• Departamento: Comunicacao Social:Programa de Pos Graduacao em Comunicacao Social
• País: Brasil
• Palavras-chave em Português: Comunicação dentro das organizações; identidade corporativa; ethos; discursos organizacionais; experiência do funcionário
• Palavras-chave em Inglês: Communication within organizations; corporate identity; ethos; organizational discourses; employee experience
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede.metodista.br/jspui/handle/tede/2035

The new workplace environments, especially among technology companies, have gained a differentiated appearance in recent years, in order to present themselves to employees and involve them in the company's business. The offices show identity characteristics and suggest a corporate ethos, offering innovative experiences to their internal publics. The objective of this research was to understand how these discourses shown within organizations and their functioning and formation of meanings among co-enunciators are constructed. Based on the theoretical field of Discourse Analysis, in its French perspective, a bibliographic research was carried out among researchers in Organizational Communication and Discourse Studies. To observe these discursive and communicational practices in their places of interaction, the offices where operate the Brazilian headquarters of Google, Facebook, Twitter and LinkedIn were selected as the corpus. Information about the corporate identities of these companies and testimonials from their employees complete the material selected for analysis. For this data collection and its organization, were searched the corporate websites of these companies, texts and images available on the web, as well as the evaluations that employees published on the Glassdoor website. Within the current context of ‘uberized’ work relationships, new forms of cognitive and affective involvement of employees emerge, seeking not only to communicate through discourses, but to signify through organizational silence. In this process of reframing work, employees (re)construct contradictory imaginary meanings and representations about the place where they work.