FATORES DETERMINANTES DA QUALIDADE DOS SERVIÇOS EM RESTAURANTES FAST FOOD

• Ano de defesa: 2013
• Autor(a) principal: Santos, Augusto Sueiro dos
• Orientador(a): Campos, Anderson Luis Saber
• Banca de defesa: Vieira, Almir Martins , Mendonça Neto, Octávio Ribeiro de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Metodista de São Paulo
• Programa de Pós-Graduação: PÓS GRADUAÇÃO EM ADMINISTRAÇÃO
• Departamento: Gestão de organizações
• País: BR
• Palavras-chave em Português: serviço; qualidade; restaurantes fast food; SERVQUAL; análise fatorial
• Palavras-chave em Inglês: servisse; quality; restaurants fast food; SERVQUAL; factor analysis
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://tede.metodista.br/jspui/handle/tede/53

In the modern world, comfort and convenience have been factors directly linked to everyday needs of people, where time is increasingly scarce and the search for facilities becomes a constant. Considering this scenario, the same way increasing the number of people in food courts, there is intense competition among fast food companies located in those shopping centers. In this context, this study identifies and analyses determining factors of quality of fast food restaurant services, from the perspective of customers. The fast food industry was divided into three categories: thematic, serve and pay and cafeterias, to identify possible differences in these sectors. The research focuses on customers of fast food restaurants located in the main shopping center of the city of Mauá. The research type is descriptive and exploratory, which data were collected through a questionnaire, based on the analysis instrument SERVQUAL, applied on a non-probabilistic sample of 390 users of the food court. Factor analysis was performed using the statistical software SPSS v19, extracting five determining factors of the quality of fast food restaurants. Among the chosen factors, it is highlighted those connected to Excellence and Customization of services. The analyzed sectors showed convergences in their results, such as the high expectations from the customers, besides the gap in the perceived quality of the service in fast food restaurants, as well as showed differences in their individual analysis, highlighting peculiarities from each of these.