Detalhes bibliográficos
| Ano de defesa: |
2023 |
| Autor(a) principal: |
França, Kátia Aparecida Bizan |
| Orientador(a): |
Chiachiri Filho, Antônio Roberto |
| Banca de defesa: |
Perez , Clotilde,
Victor , Cilene,
Escudero , Camila |
| Tipo de documento: |
Tese
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Metodista de Sao Paulo
|
| Programa de Pós-Graduação: |
Comunicacao Social
|
| Departamento: |
Comunicacao Social:Programa de Pos Graduacao em Comunicacao Social
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/2279
|
Resumo: |
According to the UN, Brazil is the fifth country in the world in the number of feminicides and violence against women is a worldwide phenomenon, a situation that has been aggravated by the covid-19 pandemic across the planet. This study aimed to investigate the relationship between patriarchy and violence against women in Brazil versus the influence of advertising campaigns in reducing statistic numbers during the pandemic, in which the media can help make a difference by informing about the consequences of these crimes and intimidate the aggressor. We seek to understand the path of violence traced by the patriarchal panorama of our society, in which four women die every day, and we begin by knowing the history and forms of violence against women, and also about gender violence. With the survey of current Brazilian legislation and human rights, we seek to understand the scope of women's protection, in addition to checking on the UN "2030 Agenda", which brings the SDG (Sustainable Development Goals) in its goal 5 that wants to achieve gender equality and to empower all women and girls, Brazil being a signatory. We also discussed the conception of feminicide with the presentation of charts and violence statistics, in focus, the official data of violence in Brazil. For the methodology, we seek to understand the ideology of the patriarchy and androcentric pseudo domination in conjunction with the “Shadow’s Pandemic” - covid-19 pandemic in the face of domestic violence, using specific parts of Peirce's Semiotics associated with Anthroposemiotics for the analysis of the corpus. For this research, Brazilian campaigns were investigated, that is, entities that carried out a set of actions, with their respective videos released during the pandemic period, which transmitted messages on where women in danger can get proper support and/or announced that violence it is a crime to encourage reporting. Based on the evaluation of ten videos, we identified that advertising alone, even if targeted, failed to affect the reduction in the numbers of violence against women in our country.(AU) |
