COMUNICAÇÃO POPULAR-ALTERNATIVA DESENVOLVIDA POR JOVENS INDÍGENAS DAS ALDEIAS DO JAGUAPIRU E BORORÓ EM DOURADOS / MS

• Ano de defesa: 2008
• Autor(a) principal: Otre, Maria Alice Campagnoli
• Orientador(a): Peruzzo, Cicília M. Krohling
• Banca de defesa: Felice, Massimo Di , Reimão, Sandra Lucia Amaral de Assis
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Metodista de São Paulo
• Programa de Pós-Graduação: PÓS GRADUAÇÃO EM COMUNICAÇÃO
• Departamento: Processo Comunicacionais
• País: BR
• Palavras-chave em Português: Comunicação Popular-Alternativa; Indígena; AJI; Jornal AJIndo; Auto-estima; Cidadania.
• Palavras-chave em Inglês: Comunicación Alternativa; Indígenas; AJI; Jornal AJIndo; Auto-estima; Ciudadanía.
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede.metodista.br/jspui/handle/tede/830

This work approaches the alternative communication that has been developed by the AJI (Ação dos Jovens Indígenas / Teen-Indians Action), in Dourados City (MS-Brazil), at Jaguapiru and Bororó Villages, through a case study. The teenagers who produce audiovisuals, photographs, blog, photoblog, and a printed journal have found out on communication an alternative to face up the social exclusion which the Indians are undergone in the city. They have also requested the voice rights and social locus at their own tribes, since the single young Indians dwell in a non-place in the reservation, for they do not belong to the Indian traditional organization, neither are inserted amid the non-Indian. Considering the characteristics and limitation of the alternative communication of the AJIndo Journal, and by means of bibliography survey, semi-structured interviews, and content analysis, it has been tried to verify the usage impact of these communication products on the villagers, taking into account the interference upon the traditional hierarchy forms and communication, as well as the social function the alternative communication plays to them. Although it is not the main purpose of the AJIndo, it is remarkable the development of the self-esteem as result of the process. To this feature, it may be added the mobilization for a social transformation and the critical-educative formation. After this organization effort, the teenagers started to feel belonging to the Indians and to be heard by the non-Indians, even believing it would be for political interests of the community as a whole.