Detalhes bibliográficos
| Ano de defesa: |
2011 |
| Autor(a) principal: |
Luca, Walter Alberto de |
| Orientador(a): |
Gonçalves, Elizabeth Moraes
 |
| Banca de defesa: |
Barros, Laan Mendes de
,
Faro, José Salvador,
Borelli, Silvia,
Tranquilin, Josefina F. |
| Tipo de documento: |
Tese
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Metodista de São Paulo
|
| Programa de Pós-Graduação: |
PÓS GRADUAÇÃO EM COMUNICAÇÃO
|
| Departamento: |
Processo Comunicacionais
|
| País: |
BR
|
| Palavras-chave em Português: |
|
| Palavras-chave em Inglês: |
|
| Área do conhecimento CNPq: |
|
| Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/944
|
Resumo: |
This thesis reflects about the decline of the audience of the big broadcast television networks and how producers deal with this global trend. It brings an overview about the matter in the world and focuses particularly the case of Brazil, where the three main television channels have had historically some of the highest rates of audience compared to the major networks of other countries. After analyzing the fragmentation of televiewing audiences in the last two decades and the numbers that show the increasing dispersion of the public attention among the multiples choices of media available nowadays, the study discuss the strategies of programming and content construction based on writers and producers opinions and on the exam of important TV programs. The purpose is to expose the efforts required to attract, sustain and retain televiewers attention. These efforts start with audience measurements and researches about consumers attitudes and interests toward TV, which defines the agenda of themes and the techniques to write, direct and edit programs. The research discusses also how exposure of televiewers occurs in an environment where consumers have multiple choices of screens to choose television programs and other media activities. It considers that exposure is an essential condition to support the study of other approaches of the communication process, such as the influence of the media over culture and society. In a context where media occupies so much time of our personal life, the impact of the mass media might be proportionally direct to the number of people they reach, to the habits of consuming information and entertainment and to the time dedicated to accessing them. |
