Detalhes bibliográficos
| Ano de defesa: |
2007 |
| Autor(a) principal: |
Souza, Taís Rios Salomão de
 |
| Orientador(a): |
Gonçalves, Elizabeth Moraes
|
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Metodista de São Paulo
|
| Programa de Pós-Graduação: |
PÓS GRADUAÇÃO EM COMUNICAÇÃO
|
| Departamento: |
Processo Comunicacionais
|
| País: |
BR
|
| Palavras-chave em Português: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/803
|
Resumo: |
The SESCTV, television channel managed by the Social Service of the Commerce of São Paulo, is characterized as a peculiar initiative in its mediatic scope by diverse factors. These condicionants, for having multiple origins - of the institutional nature to the built language - draw a broadcasting station that awakes innumerable points of discussion around it and about the television itself. The object is configured as reference also in the context of the television for signature, over all in the educative-cultural field. It s the main point considering the fundamental variants of the channel, that understand the construction of language and the respective way to produce senses, being these two axles analyzed by means of a social, economic, cultural and politics landscape, - internal and external to the object. In addiction, the methodologic course specifies the convergent and divergent points of the relations established for the channel throughout its trajectory. One is about a reflection that measures, from the displayed condicionants, the potential ways to consolidate SESCTV in Brazilian television history as an initiative of vanguard. A critical vision that sees the current as starting point and not as end.(AU) |
