Detalhes bibliográficos
| Ano de defesa: |
2010 |
| Autor(a) principal: |
Carrilho, Kleber Nogueira
 |
| Orientador(a): |
Faro, José Salvador
|
| Banca de defesa: |
Gonçalves, Elizabeth Moraes
,
Tarsitano, Paulo Rogério
,
Giacomini Filho, Gino
,
Carrascoza, João Amanello
,
Alves, Maria Leila |
| Tipo de documento: |
Tese
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Metodista de São Paulo
|
| Programa de Pós-Graduação: |
PÓS GRADUAÇÃO EM COMUNICAÇÃO
|
| Departamento: |
Processo Comunicacionais
|
| País: |
BR
|
| Palavras-chave em Português: |
|
| Palavras-chave em Inglês: |
|
| Área do conhecimento CNPq: |
|
| Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/924
|
Resumo: |
In recent decades, the discourse of sustainability and environmental responsibility have become much present in advertising in Brazil. Currently, several brands and products include in their messages issues like the environment, responsible consumption and social concern. The hypothesis is that the cultural changes occurring in society lead to this trend, without an exclusive relationship with an economic discourse. Then, the advertisement messagens are developed to provide opportunity campaigns, conceptual products and militant organizations. The objective of this research was to study the characteristics of the texts of the campaigns and watch the scene that influences the construction of the advertisement of various economic sectors, analyzing how discourses are related to business models and sustainable practices. |
