ISTO NÃO É TV, É MTV: linguagem da MTV brasileira

• Ano de defesa: 2006
• Autor(a) principal: Reis, José Augusto Nascimento
• Orientador(a): Gonçalves, Elizabeth Moraes
• Banca de defesa: Caldas, Maria das Gracas Conde , Adami, Antonio
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Metodista de São Paulo
• Programa de Pós-Graduação: PÓS GRADUAÇÃO EM COMUNICAÇÃO
• Departamento: Processo Comunicacionais
• País: BR
• Palavras-chave em Português: comunicação; MTV; análise de discurso; semiótica; jovem.
• Palavras-chave em Inglês: communication; MTV; speech analysis; semiotic; youth.
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede.metodista.br/jspui/handle/tede/902

The Brazilian MTV is on air for more than 15 years in Brazil and, since the beginning of its transmissions, in 1990, it has considerably evolved the variety of the TV shows it presents day by day, leaving behind the simple broadcast of music videos. However, this variety of the MTV shows is characterized by a discursive unit which differentiates it from other open tv channels. While the other TV channels, especially non cable TV channels, have developed a set of TV shows directed to all sorts of spectators, the MTV channel was able to develop a huge set of TV shows entirely directed to the young spectator. The intent of this work is to perform a qualitative reading of the language of the simbolic material produced by MTV for a specific public, subsidized by the critical speech analysis, the semiotic and the theoretical studies of Social Communication. The analysis corpus is comprised by the shows and vignettes from the week of January 23rd 29th, 2006. Duplicated presentations of the same TV show were not considered. It was demonstrated that it is possible to identify a discursive structure that compounds a language, a speech, which characterizes the MTV channel and differentiates it from the other non cable and cable TV channels. A language that combines elements from the universe of its main spectator the youth. Key words: communication, MTV, speech analysis, semiotic, youth.