Detalhes bibliográficos
| Ano de defesa: |
2013 |
| Autor(a) principal: |
Campanele, José Roberto |
| Orientador(a): |
Costa, Luciano Venelli |
| Banca de defesa: |
Araujo, Luiz Jurandir Simões de
 ,
Akabane, Getúlio Kazue |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Metodista de São Paulo
|
| Programa de Pós-Graduação: |
PÓS GRADUAÇÃO EM ADMINISTRAÇÃO
|
| Departamento: |
Gestão de organizações
|
| País: |
BR
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/43
|
Resumo: |
Through a survey from 1990 to 2004, ( JUCESP ) - Board of Trade of the State of São Paulo - recorded more than 2.1 million new businesses and closed the record of 1.3 million . This means extinction of approximately 281 000 direct jobs and the economy recession of 15.6 billion Reais billing and capital invested. Small and medium enterprises are key to absorbing the impacts caused by the volatility of the economy, the same proportion as vulnerable to these fluctuations. Because of its economic importance , which is verified by the figures presented by the responsible institutes for the dissemination of control and economic indicators, such as ( IBGE ) - Brazilian Institute of Geography and Statistics - ( BNDES ) Banco Nacional de Desenvolvimento Econômico e Social ( SEBRAE ) Brazilian Service of Support for Micro and Small Enterprises and Ministry of Labour and Social Development. This paper aims to check in the development their management processes, freight carriers from Grande ABC, include strategic planning and what steps are more used. For date collection were sent 150 questionnaires targeted to executives and owners of cargo carriers ABC. Were answered through 14 questionnaires email. As the number of respondents was too small, some contacts were made directly with the owners in order to schedule interviews. Thus, it was possible to have six questionnaires interviews answered and four whose script is semi - structured based on strategic planning literature. Through literature and field research, it was observed that is does not matter what segment type or size of organization during the process of creation, development and implementation of strategic planning, some end up losing or straying from the project because of model to be followed. The intention of this work is to contribute to the beginning managers in the processes of creation, development and implementation of strategic planning. |
