TV a.G: A PROGRAMAÇÃO TELEVISIVA PAULISTA ANTES DA GLOBO

• Ano de defesa: 2012
• Autor(a) principal: Silva, Dirceu Lemos da
• Orientador(a): Squirra, Sebastião Carlos de Morais
• Banca de defesa: Melo, Jose Marques de , Santoro, Luiz Fernando
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Metodista de São Paulo
• Programa de Pós-Graduação: PÓS GRADUAÇÃO EM COMUNICAÇÃO
• Departamento: Processo Comunicacionais
• País: BR
• Palavras-chave em Português: Televisão aberta, gêneros televisivos, programação de TV
• Palavras-chave em Inglês: broadcasting television, television genres, TV programming
• Área do conhecimento CNPq: CNPQ::CIENCIAS HUMANAS
• Link de acesso: http://tede.metodista.br/jspui/handle/tede/637

Television programming is the soul of a network. It places a TV channel within the correct identity among the viewing public and can be considered the true product of broadcasting. A network s schedule of programs is built within a strategy to attract the largest possible audience and, especially, to foment loyalty. In the 70 s, TV Globo reached the highest share-of-audience with a television schedule that, in general terms, still applies nowadays, such as the soap opera-news- soap opera formula. But how was Brazilian television programming before Globo? Which genres were the most common? What was broadcasted during the evening prime time? How was the schedule of former leader TV Tupi? Or how was programs scheduling for other networks, such as TV Excelsior and TV Record, from Mr. Paulo Machado de Carvalho? And how about TV Paulista, that operated from a small apartment? During the first two decades of the Brazilian commercial broadcasting television, we witnessed the introduction of audience ratings, videotapes, satellite transmissions and the creation of networks. How some of those technologies did influence TV programming? Through qualitative and quantitative methodologies, based on bibliographical research, data observation and interviews with TV professionals, this exploratory research is based on two structural pivots: 1) Review the main classification criteria for television genres and, with this classification, conduct the second part of the study; 2) Analyze the characteristics of TV programming for the four leading commercial broadcasting networks in São Paulo, during the decades of 1950 and 1960.