An analysis of the factors that influence per-seat, on-demand air taxi operational costs using very light jets

• Ano de defesa: 2006
• Autor(a) principal: Marcelo Haddad Silva
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: eng
• Instituição de defesa: Instituto Tecnológico de Aeronáutica
• Palavras-chave em Português: Aeronaves de transporte leves; Estudos de mercado; Aviação civil; Análise de custos; Fixação de preços; Competição; Engenharia aeronáutica
• Link de acesso: http://www.bd.bibl.ita.br/tde_busca/arquivo.php?codArquivo=2914

Currently, business aviation is giving rise to a new market in aeronautical industry: the on-demand, per-seat air taxi service. Improved technology, higher efficiency and lower airport fees (due a transition to secondary airports) have promoted the use of business jets as a more popular means of transportation. In this model, Very Light jets offer an alternative option for distances flown by regular airlines or even traveled by automobiles. Several established manufacturers such as EMBRAER and Cessna have launched products to capture a market share of this new segment. There are also newer companies and startups such as Adam Aircraft industries and Eclipse Aviation that are building their first jets as competitor of the two companies above. In order to assess the competitiveness of these projects and the potential for this new market, a cost analysis tool was used to assess a hypothetical air-taxi operator in Europe using a parametric analysis. The influence of primary and secondary factors on the coast and operational margin was studied and the pricing strategy was compared to current business jet charter options from Charter X and airline tickets from Orbitz.