Ensaios em economia industrial e comportamental

• Ano de defesa: 2017
• Autor(a) principal: Lucatelli, Hugo de Andrade
• Orientador(a): Ferman, Bruno
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Mercado de pacotes; Tarifa de duas partes; Precificação; Sinalização; Percepção de qualidade; Modelo de satisfação do consumidor; Infraestrutura de telecomunicações; Competição
• Palavras-chave em Inglês: Bundle market; Two-part tariff; Pricing; Quality signaling; Perceived quality; Consumer satisfaction model; Telecommunication infrastructure
• Link de acesso: http://hdl.handle.net/10438/18326

Paper I – The paper shows that in bundle markets, when a monopolist faces sizeable constraints on supply capacity, implementing a two-part tariff is the optimal strategy for the firm. This contractual design allows the firm setting the consumers’ consumption level at the firm’s desired point. In this scenario, it is expected the final tariff of the contract to be smaller than it would be in a fixed tariff contract, what lead to the entrance of more consumers in the market. This equilibrium improves the welfare of producers and consumers. Paper II – The aim of this work is to study the optimal pricing strategy of a firm that introduces a new product and competes by quality and price in a market. In this environment, prices are not only able to signal quality, but can also change the quality perceived by the consumers. This work analyzes the problem in a theoretical dimension in an environment where firms are aware of their ability to change the consumers experience with its pricing policy. The paper analyzes the model fit to the empirical literature. Paper III – The third essay of this thesis empirically analyzes the relationship between perceived quality and the elements which form the consumers’ satisfaction: prices, market competition and product/service intrinsic quality. Using Brazilian data on mobile telecommunications, this study estimated these relationships. We found a robust connection between prices and satisfaction, endorsing the results found to others markets by the literature. As was expected, competition also seems to promote better services supply, what translates into better consumers’ evaluations. Finally, services with better operational quality appear to have substantial better consumers' rating. These results are especially important for markets where consumers evaluate the whole experience of consuming the service, as we verified in the robustness test. The analysis also found some evidence of the existence of important infrastructure bottlenecks in the sector. In an environment where the telecommunication services tend to converge, with high probability of demand growth, network sizing problems could become relevant.