Expanding the toolkit for industry analysis: an application of the value capture concept

• Ano de defesa: 2017
• Autor(a) principal: Osen, Marte Risdal
• Orientador(a): Prado Junior, Servio Tulio
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: eng
• Palavras-chave em Português: Estratégia; Dinâmica competitiva; Análise de indústria
• Palavras-chave em Inglês: Strategy; Competitive dynamics; Industry analysis; Value based business strategies; Value capture theory
• Link de acesso: http://hdl.handle.net/10438/18939

The purpose of this study is to apply value-based business concepts to a product in order to gain insight into the competitive environment within its related industry. This case study is based upon qualitative information from the decision makers in a company producing a product. It is shown that the value based business theories, when organised into one framework, does facilitate the organisation of data, and hence some conclusions about the competitive dynamics of the industry can be drawn. The approach to thinking about business suggested by the value based business concepts might hence lead to insights that can serve as a new background for strategic decisions.