Competição e entrada de empresas de TV por assinatura em municípios brasileiros

• Ano de defesa: 2009
• Autor(a) principal: Escudeiro, Fulvia Hessel
• Orientador(a): Lucinda, Cláudio Ribeiro de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Modelos de entrada de empresas; Modelos de escolha discreta; Serviços de TV a cabo; Telecomunicações
• Link de acesso: http://hdl.handle.net/10438/2784

This study aims to analyze the competition on cable TV industry in Brazilian municipalities. Last decade, the technological convergence permitted the cable TV companies offers other products like broadband and phone. This changed the competition on sector. To explain the entry choice, we estimated the size market that attracts cable TV, broadband and 'triple-play' companies. Ours results show that 94.4% of Brazilian municipalities haven’t economical conditions to attract any kind of companies. When we assumed that markets are inter-related, it’s easier to entry two 'triple-play' companies than two cable TV companies. Besides, the presence of cable TV companies or broadband companies expands the 'tripe-play' consumption.