Análise dos fatores para implantação de estratégias na perspectiva de gerentes de nível médio de um grande banco nacional

• Ano de defesa: 2012
• Autor(a) principal: Araújo, Daniel Lordelo Costa
• Orientador(a): Binder, Marcelo Pereira
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Implementation models; Implementation barriers; Implantação de estratégias; Modelos de implantação; Obstáculos de implantação
• Palavras-chave em Inglês: Strategy implementation
• Link de acesso: http://hdl.handle.net/10438/9868

In The Corporative Strategy Field, several works from 1990 and 2000 year study how the strategies should be formulated to guarantee the success of the corporations. But just a few authors write about obstacles or models to enhance the strategy implementation. Based on how important the middle management is over an organizational strategy implementation, this study has the objective of identifying what motivates and influences the middle managers tounderstand the company strategies. By interviewing the middle managers from a big national bank, this study presents an investigation about similarities and differences from what the interviewed managers think versus what the strategy theory states. Considering the studies of Hornsby (2002), Okumus (2001), Noble (1999), Littler (2000), it was possible to verify that middle managers’ opinion is compatible with actual literature of the models and barriers to implement strategies subject. The main relevant factors that are critical in the strategy implementation in the view of the big national bank middle managers are: transactional, frequent and decentralized communication, the strong involvement of high management over implementation process, development of a broader and qualitative approach in the strategy implementation processes, organizational culture favorable to changes, risks and errors tolerance and clear definition of what every member of the team will earn.