Estruturação e processos isomórficos do campo organizacional de alambiques de cachaça artesanal em Bananal - SP

• Ano de defesa: 2005
• Autor(a) principal: Binot, Ângelo Prado Uchôa
• Orientador(a): Vieira, Marcelo Milano Falcão
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Campo organizacional; Isomorfismo; Alambique artesanal; Cachaça; Organizational field; Isomorphism; Artisan alembic
• Link de acesso: http://hdl.handle.net/10438/3967

This work tries to comprehend, throw the prism of the Institutional Theory, the structural process of organizational field of cachaça¿s handicraft producers¿ from a Brazilian countryside region. The role of values and traditions on the determination of the structure and decision making on this industry are analyzed. It is necessary to research historic, economic and social facts, and confront them to the formation of Brazilian society to understand the field¿s formulation. An important aspect of this research is the mapping of isomorphic process and the comparison of the field¿s institutional degree, before and after the changes. It was noticed that the alteration on perception of Cachaça in the national market and the entrance of a new actor oriented by functional rationality are the major reasons for the mimetic changes on this field. As a contribution, this study confirms the applicability of Institutional Theory on analysis of specific fields and shows how this field has structured itself.