Os jornais brasileiros e sua atuação na internet: um estudo exploratório com base na economia da informação

• Ano de defesa: 2010
• Autor(a) principal: Manrich, Christian
• Orientador(a): Diniz, Eduardo Henrique
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Novas mídias; Economia da informação; Jornais online; Modelos de negócio
• Palavras-chave em Inglês: Online newspapers; Brazilian newspapers; Business models; Information economy; Notícias online
• Link de acesso: http://hdl.handle.net/10438/8291

The internet is considered the most complete expression of the new media and it has been causing some significant impact on the field of communications. The traditional communication vehicles bare today a scenario of uncertainty towards the future. The changes caused by the new media create many possibilities, which can be both threats or new opportunities, that require some reactions from the players in this market. The goal of this study is to identify how the Brazilian daily newspapers are working with the online medium in reaction to these changes. The process to achieve this goal was executed as follows. First, characteristics were identified upon which the main Brazilian print and online newspapers were subsequently classified. Then, a further understanding of the issues was accomplished by interviewing professionals from this market. Finally, based on theoretical concepts from the information economy, a taxonomic structure was built in order to allow a more objective analysis of the newspapers under study. The evaluation of the collected data supported by the information gathered in the interviews resulted in a rich analysis, from which some important conclusions were extracted. For example, a possible relation between the adaption level of the newspaper to the online medium and the category of its content. Another finding is the great importance that the print medium still has in terms of financial outcome for the newspapers. The expectations for the future of the news market are vast, but full of uncertainties. Despite that, one thing seems to be clear: it is important to start building a strong brand based on credibility. In the future, regardless of which business models shall prevail, this will be an important differentiation for the survival of newspapers.