O poder estratégico do postponement

Detalhes bibliográficos
Ano de defesa: 2003
Autor(a) principal: Sampaio, Mauro
Orientador(a): Csillag, João Mário
Banca de defesa: Não Informado pela instituição
Tipo de documento: Tese
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Não Informado pela instituição
Programa de Pós-Graduação: Não Informado pela instituição
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Palavras-chave em Português:
Palavras-chave em Inglês:
Link de acesso: https://hdl.handle.net/10438/2536
Resumo: This work deals with the issue, postponement, a concept that is becoming more and more important in recent years. Postponement is an operational concept that aims to delay activities until customer orders are received. Despite of the potential theoretical and strategic importance of this subject, his implementation process is still not well known in the Brazilian business environment. The purpose of this thesis was to study the implementation of postponement in five companies in Brazil, having in mind to identify the reason why their executives adopted such strategy. What are the drives and the obstacles to the implementation and what was the postponement’s contribution to increase the competition. A compilation of different models was done, categorized, compared and criticized.