Criação de valor em redes agroalimentares de origem: uma perspectiva dos recursos interorganizacionais regionais do cacau-chocolate sul Bahia

• Ano de defesa: 2021
• Autor(a) principal: Carvalho, Ícaro Célio Santos de
• Orientador(a): Vieira, Luciana Marques
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Recursos e capacidades regionais; Iniciativas multistakeholders; Criação de valor; Redes agroalimentares
• Link de acesso: https://hdl.handle.net/10438/31275

Traditionally, many agrifood supply chains in the global context live with persistent unethical dilemmas linked to rural poverty, child labor, modern slavery, among others. Although many industries worldwide show a commitment to sustainability issues, these scandals are still present, requiring a deep reflection on the structures of creation, appropriation and shared of value in these contexts. Some productive regions have reorganized their field to offer products that are opposed to the commodities market, operating in a niche market through mechanisms of differentiation, quality and reputation, linked to natural and cultural traits determined by geographic origin. The starting point of this study consisted of the limited literature on regional structures and their resources and capabilities shared or interconnected by a set of organizations, with the aim of expanding this little-explored approach under the theoretical lens of the RBV. Furthermore, little is known about which organizations have been most relevant in transforming these resources and capabilities into competitive advantages at the regional level. The main objective of this study was to analyze the sustainable strategic interorganizational resources that influence the creation of value in the cocoa-chocolate network. Methodologically, a single case study structure was used, with a multimethod research design, which integrated two analysis techniques, combining quali-quantitative approaches, it is believed that this structure provides greater analytical depth to the case study. The results indicate that sustainability was the main strategic dimension, responsible for connecting three packages of resources and regional capabilities, notably efficient in proposing competitive advantages in the market of origin. The resource packages identified are classified as: i) innovative; ii) sustainable practices; and, iii) interorganizational relationships in multi-stakeholder initiatives, characterized by involving different organizations, including non-traditional organizations, that do not participate in commercial exchanges in the supply chains. That is, the appropriation of value can represent several correlated interests and determine new conceptions of value beyond the economic perspective. In addition, using the technique of social network analysis, it was graphically demonstrated how stakeholders interact and share existing resources in the region, highlighting the most influential organizations in creating value for the market of origin, and which of them are most appropriate of the value generated due to these interactions, or even dynamics where value is co-created in these relationships. Theoretically, this study advanced by analyzing how organizations in these interorganizational network dynamics can invest in co-specialized bundles of resources and capabilities to provide competitive advantages at the network level. The research demonstrates how this market of origin offers an avenue of possibilities by having a type of sustainable value that can be accessed by different organizations, whether due to new practices, processes, products with more effective commitments in regional activities.