Detalhes bibliográficos
| Ano de defesa: |
2020 |
| Autor(a) principal: |
Lanfranchi, Andrea Giovani
 |
| Orientador(a): |
Strehlau, Suzane |
| Banca de defesa: |
Rocha, Thelma Valéria,
Oagasavara, Mario Henrique,
Borini, Felipe Mendes,
Melo, Pedro Lucas de Resende Melo |
| Tipo de documento: |
Tese
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Escola Superior de Propaganda e Marketing
|
| Programa de Pós-Graduação: |
Programa de Doutorado em Administração com Concentração em Gestão Internacional
|
| Departamento: |
ESPM::Pós-Graduação Stricto Sensu
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede2.espm.br/handle/tede/549
|
Resumo: |
The purpose of this thesis is to investigate the internationalization process of franchise chains.Specifically, the thesis addresses the impact of the institutional characteristics of the destination country on the international commitment of the franchise chain. To this end, three articles were developed, covering the topics: (1) institutional characteristics that are relevant to the expansion of franchise chains in the global and regional context; (2) impact of the country of origin of the franchise chain; and (3) particularities between franchise chains from emerging and from developed countries. The articles were quantitative, with a eterogeneous sample, composed of both emerging and developed countries. The thesis contributes to the institutional theory insofar as it identifies a set of institutional characteristics that explain the selection of countries for international expansion by the franchise chains, as well as for the studies of internationalization of franchise chains, specifically for the macro perspective stream, through the identification of institutional factors that condition the greater commitment of the franchise chain. |
