Detalhes bibliográficos
| Ano de defesa: |
2019 |
| Autor(a) principal: |
Santos, Fábio Maia Ferreira dos
 |
| Orientador(a): |
Santa Cruz, Lucia Maria Marcellino de |
| Banca de defesa: |
Almeida, Tania Maria de Oliveira,
Reis Filho, Paulo de Oliveira |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Escola Superior de Propaganda e Marketing
|
| Programa de Pós-Graduação: |
Programa de Mestrado Profissional em Gestão da Economia Criativa
|
| Departamento: |
ESPM::Pós-Graduação Stricto Sensu
|
| País: |
Brasil
|
| Palavras-chave em Português: |
|
| Área do conhecimento CNPq: |
|
| Link de acesso: |
http://tede2.espm.br/handle/tede/364
|
Resumo: |
The relationship between parents and children has been the subject of several theoretical studies and formulations in the human sciences since the last century and, more recently, it is also an important aspect of market research. If a few years ago, the concern was with the generation of millennials, today we have the alphas, who live with grandparents and great-grandparents baby boomers, or generation X. Understanding the characteristics of such a heterogeneous group is what several publications and researches try to do. A good part of our lives is dedicated to attributing symbolic values to products, including cultural ones. This research looks at how millennials parents convey their tastes to their children and how it is possible, through the creative economy, to fill a market gap: the lack of an entertainment venue for these families, specifically intended for rock fans. From the point of view of taste formation, this work will discuss how parents are preparing their children for the same habit, legitimizing and strengthening a given culture |
