Detalhes bibliográficos
| Ano de defesa: |
2020 |
| Autor(a) principal: |
Niero, Gustavo Luiz
 |
| Orientador(a): |
Strehlau, Suzane |
| Banca de defesa: |
Rocha, Thelma Valeria,
Redolfi, Carolina |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Escola Superior de Propaganda e Marketing
|
| Programa de Pós-Graduação: |
Programa de Mestrado Profissional em Comportamento do Consumidor
|
| Departamento: |
ESPM::Pós-Graduação Stricto Sensu
|
| País: |
Brasil
|
| Palavras-chave em Português: |
|
| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede2.espm.br/handle/tede/510
|
Resumo: |
VIP airport lounges are venues provided aiming to offer comfort to air travel passengers. The exclusive access and outstanding sophistication in such places evoke distinguishable social atmosphere clearly noticeable by consumers. The practice of deviance to the access to VIP lounges is a silent reality and involves luxury, consumer experience and misbehavior concepts. The aim of this research is to understand the VIP lounge access trespassers through the optical of theoretical foundations. Based on in-depth interview analysis with individuals who admitted accessing such venues via non-conventional manners led to the understanding of such phenomenon and the observation of possible consequences to the sponsoring companies to VIP lounges at airport terminals. |
