A relevância das conexões para o fomento da criatividade numa cidade-empresa que se pretende criativa : estudo sobre Ipatinga

Detalhes bibliográficos
Ano de defesa: 2019
Autor(a) principal: Alves, Carla Viana lattes
Orientador(a): Jesus, Diego Santos Vieira de
Banca de defesa: Silva, João Luiz de Figueiredo, Lena Vania Ribeiro Pinheiro
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Escola Superior de Propaganda e Marketing
Programa de Pós-Graduação: Programa de Mestrado Profissional em Gestão da Economia Criativa
Departamento: ESPM::Pós-Graduação Stricto Sensu
País: Brasil
Palavras-chave em Português:
Área do conhecimento CNPq:
Link de acesso: http://tede2.espm.br/handle/tede/366
Resumo: The aims of this study are to understand how the connections among government, academia, Usiminas and other social actors that prevailed in the city of Ipatinga, Minas Gerais, from its creation to the present, have developed and verify whether or not they have fostered an environment conducive to the socioeconomic development of Ipatinga, characterized the transition from its city-business development model to creative city. The central argument points out that, despite the changes that have occurred among the connections of the main social actors since the founding of Ipatinga, the connections between Usiminas, government and academia did not foster the proper environment for the development of a creative city because they are still focused on the interests of Usiminas. However, it is possible to perfect such relationships through strategies generated in the design thinking process for the socioeconomic development of the city. The applicability of the study in the indication of the future possibilities of design thinking as a form of development of the creative economy in company-cities such as Ipatinga