Detalhes bibliográficos
| Ano de defesa: |
2024 |
| Autor(a) principal: |
Silva, Victória Araújo Lago |
| Orientador(a): |
Hoff, Tania Marcia Cezar |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Escola Superior de Propaganda e Marketing
|
| Programa de Pós-Graduação: |
Programa de Mestrado em Comunicação e Práticas de Consumo
|
| Departamento: |
ESPM::Pós-Graduação Stricto Sensu
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede2.espm.br/handle/tede/752
|
Resumo: |
This study analyzes media consumption and digital communication in the face of the contemporary political scenario, more specifically, the far-right elections. We analyzed, using the strategy mapping methodology, how, based on a work that addresses the growth of the contemporary far-right (Os Engenheiros do Caos - Da Empoli, 2019), it is possible to identify several communication strategies that are used simultaneously in different poles, including in the Brazilian presidential elections in 2022. Thus, we seek to understand the existence of a common communication plan among the agents and main personalities of the global far-right, using the digital account of former candidate Jair Bolsonaro on the former Twitter (now X) as a starting point for an analysis of identification of the strategies recognized in the base work. In an attempt to explain this process that is based on the consumption of digital media, we use as theoretical bases the contributions of Isleide Fontenelle, Roger Silverstone, Byung chul Han, among other authors who contributed to the understanding of the digital nvironment and the contemporary neoliberal model, which situates the present research. |
