Detalhes bibliográficos
| Ano de defesa: |
2018 |
| Autor(a) principal: |
Pereira, Rafael Liporace de Souza
 |
| Orientador(a): |
Kamlot, Daniel |
| Banca de defesa: |
Teixeira, Eduardo Ariel de Souza,
Gouveia, Tania Maria de Oliveira Almeida |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Escola Superior de Propaganda e Marketing
|
| Programa de Pós-Graduação: |
Programa de Mestrado Profissional em Gestão da Economia Criativa
|
| Departamento: |
ESPM::Pós-Graduação Stricto Sensu
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede2.espm.br/handle/tede/346
|
Resumo: |
This study analyzes the commercial and financial viability of SGE project management program (Management System for Events which is an integrated management software for the entertainment industry. The proposal is to be more than just a management system among many options offered, presenting itself as a focused product in a relevant cluster that does not have any system adapted to their real business needs. Based on the reality of Rio de Janeiro, SGE's business plan arose from the need of the entertainment market to group the management information spread across several independent systems, with the aim of obtaining historical, comparative and mainly indicators for a market that every day creates more relevance in the country and has been professionalizing year after year |
