Comunicação, consumo e memória: a aventura televisiva de Andy Warhol e seu legado no futuro midiático

• Ano de defesa: 2024
• Autor(a) principal: Rossi, Gabriel Dolcemascollo
• Orientador(a): Nunes, Mônica Rebecca Ferrari
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa de Mestrado em Comunicação e Práticas de Consumo
• Departamento: ESPM::Pós-Graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: Andy Warhol; Arte e audiovisual; Comunicação e práticas de consumo; Semiótica da cultura; Influenciadores
• Palavras-chave em Inglês: Andy Warhol; Art and audiovisual; Communication and consumption practices; Culture semiotics; Influencers
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede2.espm.br/handle/tede/798

This research aims to analyze, as much as academically record, Andy Wharhol’s television phase and its connection with cultural memory, consumption and media communication. The core question of this study is: “how do the symbolic, aesthetic and creative aspects presented on the MTV show Andy Wharhol Fifteen Minutes bring up a future memory of what we find in figures of social media content creators. Given this, the main objective lies in understanding the artist’s journey on TV, focusing on investigating and mapping sign aspects of his show on MTV in the decade of 1980, such as the legacy remaining in the communication and consumption logics perpetuated by current content creators. The specific objectives are: to contextualize Andy Warhol, his art, and primarily mapping, panoramically, the artist’s television trajectory; identify and interpret the sign aspects of Andy Warhol’s Fifteen Minutes; bring up the concept of memory of the future and recognize dialoguing elements of Music Television’s attractions on influencers from the digital universe. The methodology consists of bibliographical researches, documental researches and empirical analysis of five episodes of Warhol’stelevision show and TikTok profiles. We assume that Andy Warhol is a semiosphere, so the theoretical reference includes the cultural semiotics of Tartu-Moscou, especially the works of Iuri Lotman. Consequently, we address concepts such as cultural text, border, explosion, semiotic irregularities and media memory. In regards to consumption, especially media consumption, we approach authors as Mary Douglas and Baron Isherwood, Roger Silverstone, Anne Spiegel, Douglas Kellner, Arlindo Machado, Gilles Lipovetsky, Pierre Bourdieu, Issaaf Karhawi, among others. We expect to demonstrate how repetition, the art fashion-audiovisual triad, as much as camp aesthetics, are present in different media and symbolic platforms.