Aquisição de competência tecnológica na Global Value Chain : o caso da Bodega Catena Zapata

• Ano de defesa: 2017
• Autor(a) principal: Cipolla, Luís Eduardo Maturano
• Orientador(a): Avrichir, Ilan
• Banca de defesa: Borini, Felipe Mendes, Serra, Fernando
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa de Mestrado em Administração em Gestão Internacional
• Departamento: ESPM::Pós-Graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: competência tecnológica; Global Value Chain; indústria vitivinícola; exportação; estratégia internacional
• Palavras-chave em Inglês: technological competence; Global Value Chain; wine industry; exportation; international strategy
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://tede2.espm.br/handle/tede/256

The process of internationalization of emerging economies´ companies, from the point of view of insertion in the Global Value Chain, is the object of study of several researchers. The companies seek insertion in Global Value Chain through capability for the international market, using several Upgrade mechanisms, among them, improvements in product, in process, or in the expansion of the technological functions in the company's activities or inter-sectoral. This dissertation´s objective is to analyze the upgrade mechanism, using as a case study the company Bodega Catena Zapata. Through knowledge´s accumulation, the company added value to its products and the interpretation of these results is presented based on the Matrix of Competences, developed by Sato and Fujita (2009). The empirical study was done through a single, multilevel, exploratory case study (YIN, 2005), in a wine company located in Mendoza, Argentina. The main contribution of this dissertation is the interpretation of the results using the Matrix of Competences of Sato and Fujita (2009) in two different moments. The evaluation was elaborated for the stage that the company was in the 1990s and in 2016, describing the company´s evolution in relation to the knowledge accumulation process. It was verified that these processes are related to the company's performance in the international market, which gradually seeks to be included in the Global Value Chain of the wine sector.