Detalhes bibliográficos
| Ano de defesa: |
2024 |
| Autor(a) principal: |
Mattos, Regiane Tiglia |
| Orientador(a): |
Lima, Manolita Correia |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Tese
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Escola Superior de Propaganda e Marketing
|
| Programa de Pós-Graduação: |
Programa de Doutorado em Administração com Concentração em Gestão Internacional
|
| Departamento: |
ESPM::Pós-Graduação Stricto Sensu
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede2.espm.br/handle/tede/756
|
Resumo: |
This investigation, which culminates in this dissertation, examines how the dominant discourse of success, as manifested in the management industry and its supporting pillars— business schools, consulting firms, gurus, and business media (pop-management) is understood and expressed by Brazilian executives in management positions. The study aims to understand how executives navigate the discourse of success in their corporate trajectories. The theoretical framework is grounded in the concepts of Technocracy, Neoliberalism, Meritocracy, Capital, and the Concept of Success. A qualitative approach was adopted, employing a narrative method and leveraging Critical Discourse Analysis (CDA) according to Fairclough. The findings reveal that the discourse on success and identity is not neutral but carries significant implications for how individuals perceive themselves and others, influencing behaviors, expectations, and organizational culture. |
