Representação social da competitividade no setor hoteleiro de luxo em Curitiba: um olhar de um grupo de funcionários à luz da psicodinâmica do trabalho

• Ano de defesa: 2013
• Autor(a) principal: Parolin, Carolina Fiuza
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Positivo; Brasil; Pós-Graduação; Programa de Pós-Graduação em Administração; UP
• Palavras-chave em Português: Psicologia industrial; Representações sociais; Hotelaria; Concorrência; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: https://repositorio.cruzeirodosul.edu.br/handle/123456789/2978

This research was conducted with workers in the hotel industry in Curitiba. This part of the methodological analysis of the social representation of these workers is related to competitiveness, with the purpose of identifying the dimensions in the psychodynamics from this representation, more specifically, the feelings of pleasure and pain experienced by these workers inside the organizations. That is, considering as its main purpose of social representation analysis, this study uses the psychodynamics of work to identify determining factors present not only in the organizations, but also in the testimonies from workers interviewed for this study. This research argues the suffering experienced by workers caused by organizations who possess, as a fundamental element, the productive managerial practice. Regarding the theoretical reference, we first used the core aspects of competitiveness and globalization, showing how this phenomenon affects the psychic health of individuals placed in these organizations. Later, other aspects were explored, such as the subjective and psychodynamic approaches, the social representation, and the competitiveness in hotel organizations. The methodology used adopts a qualitative analysis and an analytical approach, following Moscovici’s theory of social representations, and consists of interviews conducted with a group of workers in the hotel industry, who were represented by a group of six people, formed by employees and former employees. From the interviews, concepts related to singularities, aggressiveness, rates and improvements were identified as elements of anchoring and objectification of the social representation. The main points outlined for analysis of the psychodynamics of work were: pleasure and pain at work, defensive mechanisms, precarious work, success and failure, manipulation and leadership. As for the results, it was possible to identify within the answers and manifestations from the workers interviewed, that the communicative distortion and the manipulation are recurring practices of power and control in the organizations in the hotel industry. This structure allows for the worker’s consecutive suffering, and then he or she starts to experience unstructured working conditions, and struggles to reach a balance that can keep him or her in his or her position within the organization.