On-line School: práticas discursivas publicitárias sobre o ensino de inglês e a construção da identidade do aprendiz na web

• Ano de defesa: 2008
• Autor(a) principal: Matos, Elídia Karolina de Oliveira
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade de Franca; Brasil; Pós-Graduação; Programa de Mestrado em Linguística; UNIFRAN
• Palavras-chave em Português: Discurso; Identidade; Ensino on-line; Publicidade; CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA
• Link de acesso: https://repositorio.cruzeirodosul.edu.br/handle/123456789/873

This dissertation presents an analysis of speech, a website of English: the school on-line English Town. The general objective was reflecting on the discursive practices advertising on the English on-line course and as such practices are the subject of English apprentices’ courses on-line. For that, see what discursive practices are present advertising on the site and characterized the identity of the future consumer that is constructed by the publicity advertising in this process of dialogue. I reviewed also, in the middle of these practices cited, the relationship of power and order of the speech on the website. We have parted from the hypothesis that the Web is part of cyber media - set of digital media in environments between fixed or mobile (ARAÚJO, 2005) - and as such is a vehicle for the spread of ideas, values, habits and cultures. The web offers many devices for communication and interaction among them one of the most used for marketing, advertising and also as an area of teaching-learning is the website. Thus, by means of discursive practices advertising on the teaching-learning of English is build on-line identity (s), which are closely geared to the labour market in search of financial success with the acquisition of English Course offered on the web. The importance of this work lies in the fact there are few studies about the websites in English, besides being a subject that is part of contemporaneity. We supported in view of the Analysis of Speech by French line, whose founder is Michel Pêcheux, which considers the subject discursive in constant process of building from social factors, historical and ideological. Besides Pêcheux, Foucault and other authors of the area of speech and social science, our work has as yet theoretical some scholars that searching about the post-modernity and study of foreign languages, mainly English, as Lévy, Lemos, Carmagnani, Coracini, Gimenez, and Bauman. The results point to the observation that the publicity of the new technologies in question determined the formation of an identity, the subject of a post-modern, that intend to be an owner of a second language, fluent speaker and inserted in the labour market overall. Keywords: Speech. Identity. Teaching On-line. Advertising