Discurso midiático da responsabilidade social empresarial no Brasil

• Ano de defesa: 2015
• Autor(a) principal: Taborda Junior, José Antonio
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Positivo; Brasil; Pós-Graduação; Programa de Pós-Graduação em Administração; UP
• Palavras-chave em Português: Responsabilidade social da empresa; Mídia social; Interação social; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: https://repositorio.cruzeirodosul.edu.br/handle/123456789/3032

Organizations seek to occupy spaces within a social context. Legitimizing discourse is critical in the search process for these spaces. In social media is no different. Numerous discourses live television, radio, magazines and the Internet, where organizations compete with each other in order to legitimize his discourses. In the field of administration, the discourse chosen for this study was that of corporate social responsibility. It is a theme in vogue currently present in several organizations. The Media means for dissemination of this discourse was the social media. Social media are online communication and social interaction most widely used systems on the internet, considering that more than two billion people are users of these means. Important in organizational communication processes enable companies to relate to your audience directly. The organizations that sense, social media launched a series of discursive statements in an attempt to legitimize his discourses using symbols, artifacts and rhetoric in the search for greater organizational cohesion. Cyberspace, formed by the interaction of people at the interface of social media has the power to make visible a particular subject, but as a result of discussion. As noted in this survey; legitimize the discourse on social media, it is not so simple. The social media environment provides the attempted legitimacy of a speech discourses issuer. In this study the discourse of corporate social responsibility. Finding the way the movement of the 'we', groups, classes, societies, their cultural works and their participants. Movement that has consensual and contradictory directions along its winding route.