Hospitalidade dos spas na percepção do público masculino

Detalhes bibliográficos
Ano de defesa: 2014
Autor(a) principal: PADOVEZ, Fabiana lattes
Orientador(a): Torres, Ricardo de Gil
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Anhembi Morumbi
Programa de Pós-Graduação: Programa de Pós-Graduação Mestrado em Hospitalidade
Departamento: Universidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto Sensu
País: Brasil
Palavras-chave em Português:
Área do conhecimento CNPq:
Link de acesso: http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1657
Resumo: The concern with beauty and well-being was practically a female exclusivity until recently. The emergence of administrative positions that require social skilled and good looking men, to deal with customers and suppliers has made these professionals began to realize that a well-groomed image could help them to grow within companies and even raise their salaries. Then, beauty and wellness services for the male audience, began being offered although in a timid and restricted basis. This market grew slowly until the 90s, when some men began to assume more openly this vanity. The metrosexual term was coined to refer to men more concerned with beauty than the average. The fact is that nowadays, even men who do not consider themselves metrosexuals, are more beauty conscious and became the new patrons of spaces for personal care. This study analyzes men perception of spas, and check if the structure of these establishments is prepared to receive this consumer appropriately and with hospitality. In the research, a group of 119 men were interviewed and 3 spas in the city of São Paulo were studied. The results show that these establishments are well prepared to receive the male audience and that men gradually cease to be sporadic customers to become spas customers, using, in particular, well-being the services.