Infográfico animado: narrativas visuais no design

• Ano de defesa: 2015
• Autor(a) principal: GUEDES, Thiago Augusto Trevisan
• Orientador(a): Paraguai, Luisa
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Anhembi Morumbi
• Programa de Pós-Graduação: Programa de Pós-Graduação Mestrado em Design
• Departamento: Universidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: Design; Animação stop-motion; Infográfico
• Área do conhecimento CNPq: LINGUISTICA, LETRAS E ARTES
• Link de acesso: http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1633

This paper approaches the imagery surfaces. For Aumont (2014), the “image civilization” is too broad a concept. On the other hand, the term reveals the widespread feeling of a world of images increasingly present, varied and interchangeable. The cinema, for example, is available on television, while paintings are observable in photographic reproductions (AUMONT, 2014). With such volume and diversification of images, an intricate process of exchange between the forms of narrating and presenting (BERTOCCHI, 2013) is perceptible. It is with this in mind that this project investigates the animated infographic, seeking initially to clarify the constructive elements in the visual language, as proposed by Aumont (2014), Caixeta (2005) and Moraes (2013). Then, it searches the illusory motion created as of the motion design, trying to understand the temporal attribute as a project-guiding element. The method for constructing the theoretical thinking of the animated infographic starts from the relation and hybridization between motiongraphics and static infographics. After the construction of what becomes the excited infographic, it was possible to realize a branch for different types of animated infographics, ranging from video to loop animations.