A utilização de indicadores de endomarketing para melhoria da qualidade das informações nos sistemas ERPS em estabelecimentos de alimentos & bebidas

• Ano de defesa: 2017
• Autor(a) principal: SOUZA, Claudio Gonsalves de
• Orientador(a): Oliveira, Sérgio Luis Ignácio de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Anhembi Morumbi
• Programa de Pós-Graduação: Programa de Pós-Graduação Mestrado Profissional em Administração Gestão em Alimentos e Bebidas
• Departamento: Universidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: Hotelaria; Alimento e bebida; Competitividade; Endomarketing.
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS
• Resumo em Inglês: This research has as general context a focus on results and changes in business management stemming from the strong competitiveness in business, leading to the use of technological resources allied to the valorization of human capital as tools of competitive strategy in the food and beverage industry. It presents the question about the strategies of Endomarketing that can be used to minimize the harmful factors to the entrance of information in ERP systems in small and medium-sized restaurants and outsourced in hotels. The main objective is to identify the relationships between the input of data in the integrated systems of ERP management and their relation with possible failures in the decision making process. Methodologically, it is classified as exploratory and descriptive. The data collection was done through bibliographical and field research, whose data were treated in a qualitative and quantitative manner. Both the bibliographic review and the field research allowed us to indicate that the guiding question was answered, in the same way that the established objectives were achieved. Thus, the companies that were the object of the research identified the concern with human capital, technological innovation and the relationship between these two elements, through Endomar-keting strategies.
• Link de acesso: http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1750

This research has as general context a focus on results and changes in business management stemming from the strong competitiveness in business, leading to the use of technological resources allied to the valorization of human capital as tools of competitive strategy in the food and beverage industry. It presents the question about the strategies of Endomarketing that can be used to minimize the harmful factors to the entrance of information in ERP systems in small and medium-sized restaurants and outsourced in hotels. The main objective is to identify the relationships between the input of data in the integrated systems of ERP management and their relation with possible failures in the decision making process. Methodologically, it is classified as exploratory and descriptive. The data collection was done through bibliographical and field research, whose data were treated in a qualitative and quantitative manner. Both the bibliographic review and the field research allowed us to indicate that the guiding question was answered, in the same way that the established objectives were achieved. Thus, the companies that were the object of the research identified the concern with human capital, technological innovation and the relationship between these two elements, through Endomar-keting strategies.