Imatge de la portada

Projeto experimental de publicidade e propaganda : ONG Penélopes Solidárias

Guardat en:
Dades bibliogràfiques
Autor principal: Colaço, Jéssica Fátima da Rosa
Data de publicació: 2018
Altres autors: Collins, Joziane, Souza, Juliani, Fontana, Najara Gabriela, Catanio, Nathalia, Rosset, Tarcila
Idioma: por
Font: Repositório Institucional da UPF
Download full: https://repositorio.upf.br/handle/123456789/4486
Sumari: This paper aims to develop communication planning for the Penelope Solidarity Non-Governmental Organization in the 12-month period. In order to reach this objective, this study was divided in three stages, where in the first stage are the information subsidies, which were obtained through a focus group, in-depth interview and theoretical reference. In the second step was done the communication campaign planning, which defined the objectives, strategies and advertising tactics. Finally, in the third stage, the creations and productions for the campaign were developed.

Ítems similars: Projeto experimental de publicidade e propaganda : ONG Penélopes Solidárias

Ítems similars