A felicidade propagada : publicidade, história e imaginário de consumo em Passo Fundo-RS

Salvato in:
Dettagli Bibliografici
Autore principale: Dalbosco, Cleber Nelson
Data di pubblicazione: 2008
Natura: Master thesis
Lingua: por
Fonte: Repositório Institucional da UPF
Download full: https://repositorio.upf.br/handle/123456789/3520
Riassunto: Making use of advertisements run in the local newspaper O Nacional, figuring the ending of 60 s and beggining of 70 s, this work intended to indicate some characteristics related to the context of the Passo Fundo society, trying to understand the effectived relationship by advertising seduction. Identifying events, the period in which they were prepared and served at the same time that empower the understanding of concepts daydreamed by individuals as "comfort", "modernity", preservation of economic and financial resources
Descrizione
Riassunto:Making use of advertisements run in the local newspaper O Nacional, figuring the ending of 60 s and beggining of 70 s, this work intended to indicate some characteristics related to the context of the Passo Fundo society, trying to understand the effectived relationship by advertising seduction. Identifying events, the period in which they were prepared and served at the same time that empower the understanding of concepts daydreamed by individuals as "comfort", "modernity", preservation of economic and financial resources