Loyalty in the supermarket
Salvato in:
| Autore principale: | |
|---|---|
| Data di pubblicazione: | 2007 |
| Altri autori: | |
| Natura: | Article |
| Lingua: | eng |
| Fonte: | Repositório Institucional da UnB |
| Download full: | http://repositorio.unb.br/handle/10482/27125 https://dx.doi.org/10.1590/S1807-76922007000300005 |
Riassunto: | Loyalty has been a hot topic in marketing management, not only for academics, but also for managers. In that sense, the main goal of this paper is to identify the variables that discriminate loyalty groups. Therefore, seven hypotheses have been proposed which might have an impact on loyalty groups. Based on discriminant analysis, the paper analyzes and discusses the data, and presents a conclusion that the more important variables on loyalty in the supermarket are affective commitment, satisfaction with its environment and value provided by supermarket experiences. Moreover, the results also indicated that the theoretical model achieved a variance in the loyalty construct of canonical R-squared = 0.78. It could be considered a good value to the final model. Final considerations and study limitations conclude the paper. |
| _version_ | 1871442309846925312 |
|---|---|
| author | Vieira, Valter A. |
| author2 | Damacena, Cláudio |
| author2_role | author |
| author_browse | Damacena, Cláudio Vieira, Valter A. |
| author_facet | Vieira, Valter A. Damacena, Cláudio |
| author_role | author |
| bitstream.checksum.fl_str_mv | 3c122b91c12f01cbb030fda05320dab8 |
| bitstream.checksumAlgorithm.fl_str_mv | MD5 |
| bitstream.url.fl_str_mv | http://repositorio.unb.br/bitstream/10482/27125/1/v4n3a05.pdf |
| collection | Repositório Institucional da UnB |
| dc.contributor.author.fl_str_mv | Vieira, Valter A. Damacena, Cláudio |
| dc.date.accessioned.fl_str_mv | 2017-12-07T04:48:58Z |
| dc.date.available.fl_str_mv | 2017-12-07T04:48:58Z |
| dc.date.issued.fl_str_mv | 2007 |
| dc.identifier.citation.fl_str_mv | BAR, Braz. Adm. Rev.,v.4,n.3,p.47-62,2007 |
| dc.identifier.doi.pt_BR.fl_str_mv | https://dx.doi.org/10.1590/S1807-76922007000300005 |
| dc.identifier.uri.fl_str_mv | http://repositorio.unb.br/handle/10482/27125 |
| dc.language.iso.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração |
| dc.rights.driver.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositório Institucional da UnB instname:Universidade de Brasília (UnB) instacron:UNB |
| dc.subject.keyword.pt_BR.fl_str_mv | Lealdade Compromisso afetivo Análise discriminante |
| dc.title.pt_BR.fl_str_mv | Loyalty in the supermarket |
| dc.type.driver.fl_str_mv | info:eu-repo/semantics/article |
| dc.type.status.fl_str_mv | info:eu-repo/semantics/publishedVersion |
| description | Loyalty has been a hot topic in marketing management, not only for academics, but also for managers. In that sense, the main goal of this paper is to identify the variables that discriminate loyalty groups. Therefore, seven hypotheses have been proposed which might have an impact on loyalty groups. Based on discriminant analysis, the paper analyzes and discusses the data, and presents a conclusion that the more important variables on loyalty in the supermarket are affective commitment, satisfaction with its environment and value provided by supermarket experiences. Moreover, the results also indicated that the theoretical model achieved a variance in the loyalty construct of canonical R-squared = 0.78. It could be considered a good value to the final model. Final considerations and study limitations conclude the paper. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | UNB_4f5fda58fbbc780c8fb26b80bd6e7b79 |
| identifier_str_mv | BAR, Braz. Adm. Rev.,v.4,n.3,p.47-62,2007 |
| instacron_str | UNB |
| institution | UNB |
| instname_str | Universidade de Brasília (UnB) |
| language | eng |
| network_acronym_str | UNB |
| network_name_str | Repositório Institucional da UnB |
| oai_identifier_str | oai:repositorio.unb.br:10482/27125 |
| publishDate | 2007 |
| publishDateSort | 2007 |
| publisher.none.fl_str_mv | ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração |
| reponame_str | Repositório Institucional da UnB |
| repository.mail.fl_str_mv | repositorio@unb.br |
| repository.name.fl_str_mv | Repositório Institucional da UnB - Universidade de Brasília (UnB) |
| repository_id_str | |
| spelling | Vieira, Valter A.Damacena, Cláudio2017-12-07T04:48:58Z2017-12-07T04:48:58Z2007BAR, Braz. Adm. Rev.,v.4,n.3,p.47-62,2007http://repositorio.unb.br/handle/10482/27125https://dx.doi.org/10.1590/S1807-76922007000300005Loyalty has been a hot topic in marketing management, not only for academics, but also for managers. In that sense, the main goal of this paper is to identify the variables that discriminate loyalty groups. Therefore, seven hypotheses have been proposed which might have an impact on loyalty groups. Based on discriminant analysis, the paper analyzes and discusses the data, and presents a conclusion that the more important variables on loyalty in the supermarket are affective commitment, satisfaction with its environment and value provided by supermarket experiences. Moreover, the results also indicated that the theoretical model achieved a variance in the loyalty construct of canonical R-squared = 0.78. It could be considered a good value to the final model. Final considerations and study limitations conclude the paper.Em processamentoANPAD - Associação Nacional de Pós-Graduação e Pesquisa em AdministraçãoLoyalty in the supermarketinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleLealdadeCompromisso afetivoAnálise discriminanteinfo:eu-repo/semantics/openAccessengreponame:Repositório Institucional da UnBinstname:Universidade de Brasília (UnB)instacron:UNBORIGINALv4n3a05.pdfapplication/pdf223509http://repositorio.unb.br/bitstream/10482/27125/1/v4n3a05.pdf3c122b91c12f01cbb030fda05320dab8MD51open access10482/271252024-08-28 16:04:09.48open accessoai:repositorio.unb.br:10482/27125Repositório InstitucionalPUBhttps://repositorio.unb.br/oai/requestrepositorio@unb.bropendoar:2024-08-28T19:04:09Repositório Institucional da UnB - Universidade de Brasília (UnB) |
| spellingShingle | Loyalty in the supermarket Vieira, Valter A. Lealdade Compromisso afetivo Análise discriminante |
| status_str | publishedVersion |
| title | Loyalty in the supermarket |
| title_full | Loyalty in the supermarket |
| title_fullStr | Loyalty in the supermarket |
| title_full_unstemmed | Loyalty in the supermarket |
| title_short | Loyalty in the supermarket |
| title_sort | Loyalty in the supermarket |
| topic | Lealdade Compromisso afetivo Análise discriminante |
| url | http://repositorio.unb.br/handle/10482/27125 https://dx.doi.org/10.1590/S1807-76922007000300005 |