A ressignificação na produção midiática local: a experiência multiplataforma do programa Sinal Aberto da rádio Sagres
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| Main Author: | |
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| Publication Date: | 2023 |
| Format: | Master thesis |
| Language: | por |
| Source: | Repositório Institucional da UFG |
| Download full: | http://repositorio.bc.ufg.br/tede/handle/tede/13015 |
Summary: | The expansion of access by new users and the establishment of new habits within the digital environment has forced traditional communication vehicles, specialized in a unidirectional relationship strategy, to evaluate their production process, organization of the newsroom, distribution of contents and engagement with the your audience. If it is challenging for large conglomerates, what about the reality of vehicles with regional and/or local reach? Based on the concept of Culture of Convergence and Culture of Connection by Jenkins (2008, 2014) and Rádio Expandido by Kischinhevsky (2016), this work aims to analyze the process of appropriation, re-signification and expansion of radio limits coexisting simultaneously in the analogue and digital environment. To this end, the work problematizes, under the Convergent Television Analysis, the convergence process of Rádio Sagres AM, between 2018 and 2021., throughout this period, from 07:00 to 09:00 in the morning, from Monday to Friday. |
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