Viver a vida consumindo: a telenovela como vitrine de uma sociedade de consumo em pleno horário nobre
Guardado en:
| Autor principal: | |
|---|---|
| Fecha de Publicación: | 2011 |
| Formato: | Master thesis |
| Lenguaje: | por |
| Fuente: | Repositório Institucional da UFG |
| Download full: | http://repositorio.bc.ufg.br/tede/handle/tde/1397 |
Sumario: | Starting from the contextualization of a society influenced by media and consumption culture, it's made a qualitative research with the intention of studying how Brazilian soap opera plays an important role in a context in that the media, with prominence of television, rules the discussed themes and influence the behaviors adopted by the public. The methodological basement is on the speech analysis and in images semiotics analysis. When applying this technique in media study, the relevance is pointed out of linking linguistic constructions with the communicational process loaded of ideological constructions. With semiotics analysis, it is considered the symbolic narrative present in analyzed elements of some chapters of Viver a Vida , exhibited by TV Globo, from September 2009 to May 2010. It's got a contemporary cutting of the sample, prioritizing the research concerning an thematic that involves defining subjects of present as: post modernity; the tripod of century XXI society - of consumption, spectacular and media's; the presence of television in context of mass culture's production and the Brazilian soap opera's influence. |
Ejemplares similares: Viver a vida consumindo: a telenovela como vitrine de uma sociedade de consumo em pleno horário nobre
- "Verdades secretas” no Twitter: hashtags e memória coletiva acerca da narrativa ficcional na Internet
- “Não dá pra fugir dessa coisa de pele”: imagens e afetos de mulheres negras em telenovelas brasileiras
- O professor como personagem na telenovela: identidade docente e interação com a imagem da TV
- Análise do merchandising social na telenovela Avenida Brasil
- Representações das identidades lésbicas na telenovela Senhora do Destino
- De fora para dentro: leituras, apropriações e transformações do discurso da telenovela por mulheres