Marketing jurídico digital e a educação para o uso do sistema multiportas
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| Main Author: | |
|---|---|
| Publication Date: | 2024 |
| Format: | Master thesis |
| Language: | por |
| Source: | Repositório Comum do Brasil - Deposita |
| Download full: | https://deposita.ibict.br/handle/deposita/741 |
Summary: | The work approaches the use of legal marketing in digital media as a way of educating clients on the use of extrajudicial means. Thus, a survey was conducted on the culture of litigation, predatory litigation, the crisis in the Judiciary, and the multi-door system. Subsequently, information and data were collected on the use of networks by lawyers and the education of clients on the use of extrajudicial means. The general objective of the paper was to understand how it is possible to move away from the culture of judgment and enter the culture of consensus, using technology to influence the population. Finally, research was carried out on the rules that involve the use of networks by legal professionals, involving an analysis of the OAB Code of Ethics, the OAB Statute, resolution 205/2021 – which deals with the topic of legal marketing – the OAB's summary statements on the topic, and the General Data Protection Law. Given the growing importance of the online environment, the research offers a comprehensive contextualization on the need for clear guidelines for lawyers in this scenario. The methodology adopted was inductive-deductive, based on the analysis of the challenges of the Brazilian justice system, an in-depth study of the multi-door system and a review of the literature on digital legal marketing, in addition to data collection. The specific objective is to prepare a guide that will help lawyers to conduct their digital marketing without fear and with greater accuracy. The expected result is that the manual will have a positive influence on the behavior of lawyers, who will avoid encouraging litigation and instead encourage consensus. The aim is to contribute to the training of ethical professionals, capable of using legal marketing strategies in an informative manner and within legal limits, promoting a more conscious and effective approach in the Brazilian legal context. |
| _version_ | 1872168166961971200 |
|---|---|
| author | Stamberk, Kátia Cristina |
| author_browse | Stamberk, Kátia Cristina |
| author_facet | Stamberk, Kátia Cristina |
| author_role | author |
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| collection | Repositório Comum do Brasil - Deposita |
| contributor_str_mv | Franceschet, Júlio César Franceschet, Júlio César Ribeiro, Gustavo de Mello Sá Carvalho Fernandes, Aline Ouriques Freire |
| dc.contributor.advisor1.fl_str_mv | Franceschet, Júlio César |
| dc.contributor.advisor1Lattes.fl_str_mv | http://lattes.cnpq.br/1200659079498413 |
| dc.contributor.author.fl_str_mv | Stamberk, Kátia Cristina |
| dc.contributor.authorLattes.fl_str_mv | http://lattes.cnpq.br/2406943579606942 |
| dc.contributor.referee1.fl_str_mv | Franceschet, Júlio César |
| dc.contributor.referee1Lattes.fl_str_mv | http://lattes.cnpq.br/1200659079498413 |
| dc.contributor.referee2.fl_str_mv | Ribeiro, Gustavo de Mello Sá Carvalho |
| dc.contributor.referee2Lattes.fl_str_mv | http://lattes.cnpq.br/2592986683469801 |
| dc.contributor.referee3.fl_str_mv | Fernandes, Aline Ouriques Freire |
| dc.contributor.referee3Lattes.fl_str_mv | http://lattes.cnpq.br/0570803867700533 |
| dc.date.accessioned.fl_str_mv | 2025-01-29T18:30:54Z |
| dc.date.issued.fl_str_mv | 2024 |
| dc.format.none.fl_str_mv | application/pdf application/pdf |
| dc.identifier.uri.fl_str_mv | https://deposita.ibict.br/handle/deposita/741 |
| dc.language.iso.fl_str_mv | por |
| dc.publisher.country.fl_str_mv | Brasil |
| dc.publisher.department.fl_str_mv | Universidade de Araraquara |
| dc.publisher.none.fl_str_mv | Universidade de Araraquara |
| dc.publisher.program.fl_str_mv | Direito e Gestão de Conflitos |
| dc.rights.driver.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositório Comum do Brasil - Deposita instname:Instituto Brasileiro de Informação em Ciência e Tecnologia (Ibict) instacron:IBICT |
| dc.subject.cnpq.fl_str_mv | Ciências sociais aplicadas |
| dc.subject.eng.fl_str_mv | Litigation culture Multi-door system Digital legal marketing |
| dc.subject.por.fl_str_mv | Cultura do litígio Sistema multiportas Marketing jurídico digital Educação do cliente Resolução 205/2021 Client education Resolution 205/2021 |
| dc.title.alternative.eng.fl_str_mv | Digital legal marketing and education for using the multiport system |
| dc.title.por.fl_str_mv | Marketing jurídico digital e a educação para o uso do sistema multiportas |
| dc.type.driver.fl_str_mv | info:eu-repo/semantics/masterThesis |
| dc.type.status.fl_str_mv | info:eu-repo/semantics/publishedVersion |
| description | The work approaches the use of legal marketing in digital media as a way of educating clients on the use of extrajudicial means. Thus, a survey was conducted on the culture of litigation, predatory litigation, the crisis in the Judiciary, and the multi-door system. Subsequently, information and data were collected on the use of networks by lawyers and the education of clients on the use of extrajudicial means. The general objective of the paper was to understand how it is possible to move away from the culture of judgment and enter the culture of consensus, using technology to influence the population. Finally, research was carried out on the rules that involve the use of networks by legal professionals, involving an analysis of the OAB Code of Ethics, the OAB Statute, resolution 205/2021 – which deals with the topic of legal marketing – the OAB's summary statements on the topic, and the General Data Protection Law. Given the growing importance of the online environment, the research offers a comprehensive contextualization on the need for clear guidelines for lawyers in this scenario. The methodology adopted was inductive-deductive, based on the analysis of the challenges of the Brazilian justice system, an in-depth study of the multi-door system and a review of the literature on digital legal marketing, in addition to data collection. The specific objective is to prepare a guide that will help lawyers to conduct their digital marketing without fear and with greater accuracy. The expected result is that the manual will have a positive influence on the behavior of lawyers, who will avoid encouraging litigation and instead encourage consensus. The aim is to contribute to the training of ethical professionals, capable of using legal marketing strategies in an informative manner and within legal limits, promoting a more conscious and effective approach in the Brazilian legal context. |
| eu_rights_str_mv | openAccess |
| format | masterThesis |
| id | IBICT-1_b9b3e3a48cd01e67c0ba291b4cf77488 |
| instacron_str | IBICT |
| institution | IBICT |
| instname_str | Instituto Brasileiro de Informação em Ciência e Tecnologia (Ibict) |
| language | por |
| network_acronym_str | IBICT-1 |
| network_name_str | Repositório Comum do Brasil - Deposita |
| oai_identifier_str | oai:deposita.ibict.br:deposita/741 |
| publishDate | 2024 |
| publishDateSort | 2024 |
| publisher.none.fl_str_mv | Universidade de Araraquara |
| reponame_str | Repositório Comum do Brasil - Deposita |
| repository.mail.fl_str_mv | deposita@ibict.br |
| repository.name.fl_str_mv | Repositório Comum do Brasil - Deposita - Instituto Brasileiro de Informação em Ciência e Tecnologia (Ibict) |
| repository_id_str | 4658 |
| spelling | Franceschet, Júlio Césarhttp://lattes.cnpq.br/1200659079498413Franceschet, Júlio Césarhttp://lattes.cnpq.br/1200659079498413Ribeiro, Gustavo de Mello Sá Carvalhohttp://lattes.cnpq.br/2592986683469801Fernandes, Aline Ouriques Freirehttp://lattes.cnpq.br/0570803867700533http://lattes.cnpq.br/2406943579606942Stamberk, Kátia Cristina2025-01-29T18:30:54Z2024https://deposita.ibict.br/handle/deposita/741The work approaches the use of legal marketing in digital media as a way of educating clients on the use of extrajudicial means. Thus, a survey was conducted on the culture of litigation, predatory litigation, the crisis in the Judiciary, and the multi-door system. Subsequently, information and data were collected on the use of networks by lawyers and the education of clients on the use of extrajudicial means. The general objective of the paper was to understand how it is possible to move away from the culture of judgment and enter the culture of consensus, using technology to influence the population. Finally, research was carried out on the rules that involve the use of networks by legal professionals, involving an analysis of the OAB Code of Ethics, the OAB Statute, resolution 205/2021 – which deals with the topic of legal marketing – the OAB's summary statements on the topic, and the General Data Protection Law. Given the growing importance of the online environment, the research offers a comprehensive contextualization on the need for clear guidelines for lawyers in this scenario. The methodology adopted was inductive-deductive, based on the analysis of the challenges of the Brazilian justice system, an in-depth study of the multi-door system and a review of the literature on digital legal marketing, in addition to data collection. The specific objective is to prepare a guide that will help lawyers to conduct their digital marketing without fear and with greater accuracy. The expected result is that the manual will have a positive influence on the behavior of lawyers, who will avoid encouraging litigation and instead encourage consensus. The aim is to contribute to the training of ethical professionals, capable of using legal marketing strategies in an informative manner and within legal limits, promoting a more conscious and effective approach in the Brazilian legal context.O trabalho aborda o uso do marketing jurídico nas mídias digitais como forma de educação dos clientes para o uso de meios extrajudiciais. Assim, foi realizada uma pesquisa sobre a cultura do litígio, a litigância predatória, a crise do Poder Judiciário e o sistema multiportas. Posteriormente, coletaram-se informações e dados sobre o uso das redes pelos advogados e a educação dos clientes para o uso do extrajudicial. O objetivo geral do trabalho foi entender como é possível sair da cultura da sentença e adentrar a cultura do consenso, usando a tecnologia para influenciar a população. Por fim, pesquisou-se sobre as regras que envolvem o uso das redes por profissionais do direito, envolvendo uma análise do Código de Ética da OAB, o Estatuto da OAB, a resolução 205/2021 – que trata do tema marketing jurídico – os ementários da OAB sobre o tema e a Lei Geral de Proteção de Dados. Diante da crescente importância do ambiente online, a pesquisa oferece uma contextualização abrangente sobre a necessidade de orientações claras para os advogados nesse cenário. A metodologia adotada foi a indutiva-dedutiva, fundamentada na análise dos desafios da justiça brasileira, no estudo aprofundado do sistema multiportas e na revisão de literatura sobre o marketing jurídico digital, além da coleta de dados. O objetivo específico é a elaboração de um guia que ajude os advogados a fazerem seu marketing digital sem receios e com mais acertividade. O resultado esperado é a influência positiva do manual no comportamento dos advogados, que estes evitem fomentar a litigância e passem a estimular o consenso. Prevê-se, assim, contribuir para a formação de profissionais éticos, capazes de utilizar estratégias de marketing jurídico de forma informativa e dentro dos limites legais, promovendo uma abordagem mais consciente e eficaz no contexto jurídico brasileiro.Sudeste-1application/pdfapplication/pdfporUniversidade de AraraquaraDireito e Gestão de ConflitosBrasilUniversidade de AraraquaraCultura do litígioSistema multiportasMarketing jurídico digitalEducação do clienteResolução 205/2021Client educationResolution 205/2021Litigation cultureMulti-door systemDigital legal marketingCiências sociais aplicadasMarketing jurídico digital e a educação para o uso do sistema multiportasDigital legal marketing and education for using the multiport systeminfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Comum do Brasil - Depositainstname:Instituto Brasileiro de Informação em Ciência e Tecnologia (Ibict)instacron:IBICTTEXTRelatório de Defesa.pdf.txtWritten by FormatFilter org.dspace.app.mediafilter.TikaTextExtractionFilter on 2025-06-06T20:13:40Z (GMT).Extracted texttext/plain102952https://deposita.ibict.br/bitstreams/96f39127-3395-4064-8328-90a2bb5a3a3f/downloadd5d6d821523ed77ab1ebc90c2d966876MD53falseAnonymousREADTHUMBNAILRelatório de Defesa.pdf.jpgWritten by FormatFilter org.dspace.app.mediafilter.PDFBoxThumbnail on 2025-06-06T20:13:40Z (GMT).Generated Thumbnailimage/jpeg2478https://deposita.ibict.br/bitstreams/1bff9c3c-d53f-409e-8862-fcf40ff8face/downloadb938a75434c6366f0a32cd8ed59ae02fMD54falseAnonymousREADLICENSElicense.txtWritten by org.dspace.content.LicenseUtilstext/plain; charset=utf-81867https://deposita.ibict.br/bitstreams/b77eb5ed-991a-4e99-83b9-3e77e2c0c013/downloada7c148eec59885ba1ba6d14692be8465MD51falseAnonymousREADORIGINALRelatório de Defesa.pdf/dspace/deposita/upload/Relatório de Defesa.pdfDissertaçãoapplication/pdf1941922https://deposita.ibict.br/bitstreams/2719cd09-0a0c-44f2-bedd-40616a4475a1/download5896bbf7dc1d406944dc3337ef589aa9MD52trueAnonymousREADdeposita/7412026-03-20T17:39:19.611369Zopen.accessoai:deposita.ibict.br:deposita/741https://deposita.ibict.brRepositório ComumPUBhttp://deposita.ibict.br/oai/requestdeposita@ibict.bropendoar:46582026-03-20T17:39:19Repositório Comum do Brasil - Deposita - Instituto Brasileiro de Informação em Ciência e Tecnologia (Ibict)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 |
| spellingShingle | Marketing jurídico digital e a educação para o uso do sistema multiportas Stamberk, Kátia Cristina Cultura do litígio Sistema multiportas Marketing jurídico digital Educação do cliente Resolução 205/2021 Client education Resolution 205/2021 Litigation culture Multi-door system Digital legal marketing Ciências sociais aplicadas |
| status_str | publishedVersion |
| title | Marketing jurídico digital e a educação para o uso do sistema multiportas |
| title_full | Marketing jurídico digital e a educação para o uso do sistema multiportas |
| title_fullStr | Marketing jurídico digital e a educação para o uso do sistema multiportas |
| title_full_unstemmed | Marketing jurídico digital e a educação para o uso do sistema multiportas |
| title_short | Marketing jurídico digital e a educação para o uso do sistema multiportas |
| title_sort | Marketing jurídico digital e a educação para o uso do sistema multiportas |
| topic | Cultura do litígio Sistema multiportas Marketing jurídico digital Educação do cliente Resolução 205/2021 Client education Resolution 205/2021 Litigation culture Multi-door system Digital legal marketing Ciências sociais aplicadas |
| url | https://deposita.ibict.br/handle/deposita/741 |