Avaliação de impacto social em negócios sociais em educação: estudo de caso
में बचाया:
| मुख्य लेखक: | |
|---|---|
| प्रकाशन तिथि: | 2014 |
| स्वरूप: | Bachelor thesis |
| भाषा: | por |
| स्रोत: | Repositório Comum do Brasil - Deposita |
| Download full: | https://deposita.ibict.br/handle/deposita/578 |
सारांश: | Quality education is a challenge for everyone: none of the objectives proposed by UNESCO in 1990 to improve access to education and promote quality education will be achieved globally by2015, year that was proposed as a deadline to achieve the goals. Brazil faces several problems in education. For example, less than 20% of the adult population has completed higher education, although the offer for those services is growing. Due to governamental problems that prevented the offer of public education services, several initiatives have arisen from the nonprofit sector, partnerships between big companies and civil society organizations as well as entrepreneurial initiatives, with a common goal: supplying the demand that is not attended sufficiently or efficiently by the government. They are the social business . Enterprises that aim to generate social value beyond the economic value face the challenge of being both sustainable financially and effective socially. It is essential that their business processes are well structured, especially the business evaluation. In addition to operational and financial indicators, there is a need to mind the social perspective.To understand evaluation within social businesses, this thesis studies the case of Veduca, an Educational and technology-based company, which aims at democratizing access to high quality education in Brazil. Methodology consists in company case study and interviews with founders and employees to understand how the social value proposed by the company is generated, specifically its theory of social change, and how the evaluation and use of indicators is carried out within the company. The results of this research show that Veduca has its proper theory of change, whose challenge meets a real problem of its context. Veduca has coherent strategies for implementation, however, the indicators for measuring impact are relatively superficial. In addition, there was an evaluation process in stage of building; the main challenges are the application of information taken from indicators’ measurement on business decisions and the dissemination of an evaluation culture within the company. |
| _version_ | 1872168160361185280 |
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| author | Alves, Gustavo S. |
| author_browse | Alves, Gustavo S. |
| author_facet | Alves, Gustavo S. |
| author_role | author |
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| collection | Repositório Comum do Brasil - Deposita |
| contributor_str_mv | Comini, Graziella M. |
| dc.contributor.advisor1.fl_str_mv | Comini, Graziella M. |
| dc.contributor.advisor1Lattes.fl_str_mv | http://lattes.cnpq.br/2121913529743968 |
| dc.contributor.author.fl_str_mv | Alves, Gustavo S. |
| dc.contributor.authorID.fl_str_mv | https://orcid.org/0009-0002-5343-0875 |
| dc.contributor.authorLattes.fl_str_mv | http://lattes.cnpq.br/5789898401831805 |
| dc.date.accessioned.fl_str_mv | 2024-03-27T18:08:38Z |
| dc.date.issued.fl_str_mv | 2014 |
| dc.format.none.fl_str_mv | application/pdf application/pdf |
| dc.identifier.citation.fl_str_mv | Gustavo Souza Alves. Avaliação de Impacto Social em Negócios Sociais em Educação: Estudo de Caso. 2014. Trabalho de Conclusão de Curso. (Graduação em Administração) - Faculdade de Economia, Administração e Contabilidade - USP. Orientador: Graziella Maria Comini. |
| dc.identifier.doi.por.fl_str_mv | DOI 10.6084/m9.figshare.25448272 |
| dc.identifier.uri.fl_str_mv | https://deposita.ibict.br/handle/deposita/578 |
| dc.language.iso.fl_str_mv | por |
| dc.publisher.country.fl_str_mv | Brasil |
| dc.publisher.department.fl_str_mv | Departamento de Administração |
| dc.publisher.none.fl_str_mv | Universidade de São Paulo |
| dc.rights.driver.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositório Comum do Brasil - Deposita instname:Instituto Brasileiro de Informação em Ciência e Tecnologia (Ibict) instacron:IBICT |
| dc.subject.cnpq.fl_str_mv | Administração Negócios de Impacto Social |
| dc.subject.por.fl_str_mv | Administração Negócios de Impacto Social Avaliação de Impacto Social Business Administration Social Impact Business Social Impact Assessment Avaliação de Desempenho Organizacional Business Performance Evaluation |
| dc.title.alternative.eng.fl_str_mv | Social impact assessment in social businesses in education: a case study |
| dc.title.por.fl_str_mv | Avaliação de impacto social em negócios sociais em educação: estudo de caso |
| dc.type.driver.fl_str_mv | info:eu-repo/semantics/bachelorThesis |
| dc.type.status.fl_str_mv | info:eu-repo/semantics/publishedVersion |
| description | Quality education is a challenge for everyone: none of the objectives proposed by UNESCO in 1990 to improve access to education and promote quality education will be achieved globally by2015, year that was proposed as a deadline to achieve the goals. Brazil faces several problems in education. For example, less than 20% of the adult population has completed higher education, although the offer for those services is growing. Due to governamental problems that prevented the offer of public education services, several initiatives have arisen from the nonprofit sector, partnerships between big companies and civil society organizations as well as entrepreneurial initiatives, with a common goal: supplying the demand that is not attended sufficiently or efficiently by the government. They are the social business . Enterprises that aim to generate social value beyond the economic value face the challenge of being both sustainable financially and effective socially. It is essential that their business processes are well structured, especially the business evaluation. In addition to operational and financial indicators, there is a need to mind the social perspective.To understand evaluation within social businesses, this thesis studies the case of Veduca, an Educational and technology-based company, which aims at democratizing access to high quality education in Brazil. Methodology consists in company case study and interviews with founders and employees to understand how the social value proposed by the company is generated, specifically its theory of social change, and how the evaluation and use of indicators is carried out within the company. The results of this research show that Veduca has its proper theory of change, whose challenge meets a real problem of its context. Veduca has coherent strategies for implementation, however, the indicators for measuring impact are relatively superficial. In addition, there was an evaluation process in stage of building; the main challenges are the application of information taken from indicators’ measurement on business decisions and the dissemination of an evaluation culture within the company. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | IBICT-1_46b2a1c0d5a7fe6e54eb032206c3f586 |
| identifier_str_mv | Gustavo Souza Alves. Avaliação de Impacto Social em Negócios Sociais em Educação: Estudo de Caso. 2014. Trabalho de Conclusão de Curso. (Graduação em Administração) - Faculdade de Economia, Administração e Contabilidade - USP. Orientador: Graziella Maria Comini. DOI 10.6084/m9.figshare.25448272 |
| instacron_str | IBICT |
| institution | IBICT |
| instname_str | Instituto Brasileiro de Informação em Ciência e Tecnologia (Ibict) |
| language | por |
| network_acronym_str | IBICT-1 |
| network_name_str | Repositório Comum do Brasil - Deposita |
| oai_identifier_str | oai:deposita.ibict.br:deposita/578 |
| publishDate | 2014 |
| publishDateSort | 2014 |
| publisher.none.fl_str_mv | Universidade de São Paulo |
| reponame_str | Repositório Comum do Brasil - Deposita |
| repository.mail.fl_str_mv | deposita@ibict.br |
| repository.name.fl_str_mv | Repositório Comum do Brasil - Deposita - Instituto Brasileiro de Informação em Ciência e Tecnologia (Ibict) |
| repository_id_str | 4658 |
| spelling | Comini, Graziella M.http://lattes.cnpq.br/2121913529743968https://orcid.org/0009-0002-5343-0875http://lattes.cnpq.br/5789898401831805Alves, Gustavo S.2024-03-27T18:08:38Z2014Gustavo Souza Alves. Avaliação de Impacto Social em Negócios Sociais em Educação: Estudo de Caso. 2014. Trabalho de Conclusão de Curso. (Graduação em Administração) - Faculdade de Economia, Administração e Contabilidade - USP. Orientador: Graziella Maria Comini.DOI 10.6084/m9.figshare.25448272https://deposita.ibict.br/handle/deposita/578Quality education is a challenge for everyone: none of the objectives proposed by UNESCO in 1990 to improve access to education and promote quality education will be achieved globally by2015, year that was proposed as a deadline to achieve the goals. Brazil faces several problems in education. For example, less than 20% of the adult population has completed higher education, although the offer for those services is growing. Due to governamental problems that prevented the offer of public education services, several initiatives have arisen from the nonprofit sector, partnerships between big companies and civil society organizations as well as entrepreneurial initiatives, with a common goal: supplying the demand that is not attended sufficiently or efficiently by the government. They are the social business . Enterprises that aim to generate social value beyond the economic value face the challenge of being both sustainable financially and effective socially. It is essential that their business processes are well structured, especially the business evaluation. In addition to operational and financial indicators, there is a need to mind the social perspective.To understand evaluation within social businesses, this thesis studies the case of Veduca, an Educational and technology-based company, which aims at democratizing access to high quality education in Brazil. Methodology consists in company case study and interviews with founders and employees to understand how the social value proposed by the company is generated, specifically its theory of social change, and how the evaluation and use of indicators is carried out within the company. The results of this research show that Veduca has its proper theory of change, whose challenge meets a real problem of its context. Veduca has coherent strategies for implementation, however, the indicators for measuring impact are relatively superficial. In addition, there was an evaluation process in stage of building; the main challenges are the application of information taken from indicators’ measurement on business decisions and the dissemination of an evaluation culture within the company.A educação de qualidade é um desafio para todo o mundo: nenhum dos objetivos propostos pela UNESCO, em 1990, para melhorar o acesso à educação e promover a educação de qualidade será alcançado de forma global em 2015, ano traçado para o alcance dos objetivos. O Brasil enfrenta vários problemas na área da educação, entre eles o fato de menos de 20% da população adulta ter formação no ensino superior, embora a oferta de serviços para esse setor estar crescendo. De problemas da oferta de serviços públicos pelo governo, surgem iniciativas no terceiro setor, parcerias entre empresas consolidadas e organizações da sociedade civil, além de organizações específicas que procuram atuar na educação e em outras áreas da sociedade para suprir demandas que não são atendidas de forma suficiente ou eficiente pelo governo. São os chamados negócios sociais. Os empreendimentos que se propõem a gerar valor social além do valor econômico têm o importante desafio de mostrar a sustentabilidade financeira do seu negócio e a solidez do valor social que causam, tornando-se imprescindível que seus processos organizacionais sejam bem estruturados. Principalmente, a avaliação, que para este setor, além das perspectivas operacionais e financeiras, passa a atentar ao impacto social gerado. Para entender a avaliação dentro de um negócio social, o presente trabalho tem como objeto de estudo o Veduca, uma empresa de tecnologia e educação que visa democratizar o acesso à educação de qualidade no Brasil. Por meio do estudo de caso da empresa e de entrevistas com cinco funcionários, este trabalho aborda como é gerado o valor social a que a empresa se propõe, ou seja, a sua teoria de mudança, e como é realizada a avaliação e uso de indicadores dentro da empresa. O trabalho trouxe uma teoria de mudança adequada, cujo desafio atende a um problema real do seu contexto, com estratégias coerentes para execução, no entanto, com indicadores superficiais para a medição do impacto. Além disso, verificou-se um processo de avaliação em estágio ainda de construção, cujo principal desafio é a aplicação da informação dos indicadores nas decisões de negócio e na disseminação de uma cultura de avaliaçãoSudeste-1application/pdfapplication/pdfporUniversidade de São PauloBrasilDepartamento de AdministraçãoAdministraçãoNegócios de Impacto SocialAvaliação de Impacto SocialBusiness AdministrationSocial Impact BusinessSocial Impact AssessmentAvaliação de Desempenho OrganizacionalBusiness Performance EvaluationAdministraçãoNegócios de Impacto SocialAvaliação de impacto social em negócios sociais em educação: estudo de casoSocial impact assessment in social businesses in education: a case studyinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Comum do Brasil - Depositainstname:Instituto Brasileiro de Informação em Ciência e Tecnologia (Ibict)instacron:IBICTTEXTGustavo Souza Alves.pdf.txtWritten by FormatFilter org.dspace.app.mediafilter.TikaTextExtractionFilter on 2025-06-06T20:15:27Z (GMT).Extracted texttext/plain103220https://deposita.ibict.br/bitstreams/777b1ec8-b6ce-4620-8101-ea5b30cb417c/downloadd79974a52aca30ee7efdebfec604ebdbMD53falseAnonymousREADTHUMBNAILGustavo Souza Alves.pdf.jpgWritten by FormatFilter org.dspace.app.mediafilter.PDFBoxThumbnail on 2025-06-06T20:15:27Z (GMT).Generated Thumbnailimage/jpeg2688https://deposita.ibict.br/bitstreams/c70db307-0604-4ce3-a9e1-2261599c4833/download18d55cb72a620fa8fef89f982a8a31d3MD54falseAnonymousREADLICENSElicense.txtWritten by org.dspace.content.LicenseUtilstext/plain; charset=utf-81867https://deposita.ibict.br/bitstreams/95cca33b-b203-4bd9-ae13-db6a9eaf5f51/downloada7c148eec59885ba1ba6d14692be8465MD51falseAnonymousREADORIGINALGustavo Souza Alves.pdf/dspace/deposita/upload/Gustavo Souza Alves.pdfTrabalho de Conclusão de Cursoapplication/pdf1423184https://deposita.ibict.br/bitstreams/acb34492-d923-421d-be31-a81cd6cb840d/downloadc36c8c9305dedcdc44dea4c94a2a5214MD52trueAnonymousREADdeposita/5782026-05-13T15:20:28.881107Zopen.accessoai:deposita.ibict.br:deposita/578https://deposita.ibict.brRepositório ComumPUBhttp://deposita.ibict.br/oai/requestdeposita@ibict.bropendoar:46582026-05-13T15:20:28Repositório Comum do Brasil - Deposita - Instituto Brasileiro de Informação em Ciência e Tecnologia (Ibict)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 |
| spellingShingle | Avaliação de impacto social em negócios sociais em educação: estudo de caso Alves, Gustavo S. Administração Negócios de Impacto Social Avaliação de Impacto Social Business Administration Social Impact Business Social Impact Assessment Avaliação de Desempenho Organizacional Business Performance Evaluation Administração Negócios de Impacto Social |
| status_str | publishedVersion |
| title | Avaliação de impacto social em negócios sociais em educação: estudo de caso |
| title_full | Avaliação de impacto social em negócios sociais em educação: estudo de caso |
| title_fullStr | Avaliação de impacto social em negócios sociais em educação: estudo de caso |
| title_full_unstemmed | Avaliação de impacto social em negócios sociais em educação: estudo de caso |
| title_short | Avaliação de impacto social em negócios sociais em educação: estudo de caso |
| title_sort | Avaliação de impacto social em negócios sociais em educação: estudo de caso |
| topic | Administração Negócios de Impacto Social Avaliação de Impacto Social Business Administration Social Impact Business Social Impact Assessment Avaliação de Desempenho Organizacional Business Performance Evaluation Administração Negócios de Impacto Social |
| url | https://deposita.ibict.br/handle/deposita/578 |