A Estética Publicitária: uma linguagem artística e imagética
Tallennettuna:
| Päätekijä: | |
|---|---|
| Julkaisupäivä: | 2021 |
| Muut tekijät: | |
| Aineistotyyppi: | Conference object |
| Kieli: | por |
| Lähde: | Repositório Comum do Brasil - Deposita |
| Download full: | https://leoamato.com/2021/03/31/congresso-internacional-do-nucleo-de-estudos-das-americas/ https://deposita.ibict.br/handle/deposita/291 |
Yhteenveto: | This article implies about the links that take place between the artistic field and the communicational. Based on the principle of advancing techniques until the meeting with the current digital world. As a result, sociocultural changes and changes in capitalists, in order to measure the procedural impacts triggered in the direction of the conception arts and advertising operations. What causes us to explore the consumer industry and respectively the capture of artistic aesthetics navigating all capital layers. In short, clarifying the hypermodern times and their complexity of assimilating in a context given largely by images, the difference between the advertising and the artistic core. Summarizing in question, the promotion of a substantial sum, in which art and advertising often become the same material. |
| _version_ | 1872168159848431616 |
|---|---|
| author | Amato, Leonardo |
| author2 | Mota Monteiro, Thadeu |
| author2_role | author |
| author_browse | Amato, Leonardo Mota Monteiro, Thadeu |
| author_facet | Amato, Leonardo Mota Monteiro, Thadeu |
| author_role | author |
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| collection | Repositório Comum do Brasil - Deposita |
| dc.contributor.author.fl_str_mv | Amato, Leonardo Mota Monteiro, Thadeu |
| dc.date.accessioned.fl_str_mv | 2023-04-19T18:20:58Z |
| dc.date.issued.fl_str_mv | 2021 |
| dc.format.none.fl_str_mv | application/pdf application/pdf |
| dc.identifier.doi.por.fl_str_mv | https://leoamato.com/2021/03/31/congresso-internacional-do-nucleo-de-estudos-das-americas/ |
| dc.identifier.issn.por.fl_str_mv | 9786599140297 |
| dc.identifier.uri.fl_str_mv | https://deposita.ibict.br/handle/deposita/291 |
| dc.language.iso.fl_str_mv | por |
| dc.publisher.country.fl_str_mv | Brasil |
| dc.publisher.none.fl_str_mv | Universidade Veiga de Almeida |
| dc.relation.ispartof.por.fl_str_mv | Congresso Internacional do Núcleo de Estudos das Américas |
| dc.rights.driver.fl_str_mv | info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositório Comum do Brasil - Deposita instname:Instituto Brasileiro de Informação em Ciência e Tecnologia (Ibict) instacron:IBICT |
| dc.subject.cnpq.fl_str_mv | Ciências Sociais Aplicadas |
| dc.subject.por.fl_str_mv | Imagem artística Estética publicitária Hipermodernidade Publicidade |
| dc.title.por.fl_str_mv | A Estética Publicitária: uma linguagem artística e imagética |
| dc.type.driver.fl_str_mv | info:eu-repo/semantics/conferenceObject |
| dc.type.status.fl_str_mv | info:eu-repo/semantics/publishedVersion |
| description | This article implies about the links that take place between the artistic field and the communicational. Based on the principle of advancing techniques until the meeting with the current digital world. As a result, sociocultural changes and changes in capitalists, in order to measure the procedural impacts triggered in the direction of the conception arts and advertising operations. What causes us to explore the consumer industry and respectively the capture of artistic aesthetics navigating all capital layers. In short, clarifying the hypermodern times and their complexity of assimilating in a context given largely by images, the difference between the advertising and the artistic core. Summarizing in question, the promotion of a substantial sum, in which art and advertising often become the same material. |
| eu_rights_str_mv | openAccess |
| format | conferenceObject |
| id | IBICT-1_3b04e18ca61c846f8953ae8b283a2302 |
| identifier_str_mv | 9786599140297 |
| instacron_str | IBICT |
| institution | IBICT |
| instname_str | Instituto Brasileiro de Informação em Ciência e Tecnologia (Ibict) |
| language | por |
| network_acronym_str | IBICT-1 |
| network_name_str | Repositório Comum do Brasil - Deposita |
| oai_identifier_str | oai:deposita.ibict.br:deposita/291 |
| publishDate | 2021 |
| publishDateSort | 2021 |
| publisher.none.fl_str_mv | Universidade Veiga de Almeida |
| reponame_str | Repositório Comum do Brasil - Deposita |
| repository.mail.fl_str_mv | deposita@ibict.br |
| repository.name.fl_str_mv | Repositório Comum do Brasil - Deposita - Instituto Brasileiro de Informação em Ciência e Tecnologia (Ibict) |
| repository_id_str | 4658 |
| spelling | 2023-04-19T18:20:58Z2021https://leoamato.com/2021/03/31/congresso-internacional-do-nucleo-de-estudos-das-americas/9786599140297https://deposita.ibict.br/handle/deposita/291This article implies about the links that take place between the artistic field and the communicational. Based on the principle of advancing techniques until the meeting with the current digital world. As a result, sociocultural changes and changes in capitalists, in order to measure the procedural impacts triggered in the direction of the conception arts and advertising operations. What causes us to explore the consumer industry and respectively the capture of artistic aesthetics navigating all capital layers. In short, clarifying the hypermodern times and their complexity of assimilating in a context given largely by images, the difference between the advertising and the artistic core. Summarizing in question, the promotion of a substantial sum, in which art and advertising often become the same material.Este artigo implica sobre os enlaces que se dão entre o campo artístico e os meios comunicacionais. Tendo como fundamento, o princípio do avanço das técnicas até o encontro com o mundo digital vigente. Com isso, observa-se as mudanças socioculturais e as alterações capitalistas, a fim de medir os impactos processuais desencadeados nos rumos da concepção das artes e das operações publicitárias. O que, nos ocasiona explorar a indústria do consumo e respectivamente a captação da estética artística navegando em todas as camadas capitais. Esclarecendo em suma, os tempos hipermodernos e sua complexidade de assimilar em um contexto dado largamente por imagens, a diferença do cerne publicitário para o artístico. Sintetizando em questão, a fomentação de uma soma substancial, na qual a arte e a publicidade muitas vezes se tornam o mesmo material.Sudeste-1application/pdfapplication/pdfporUniversidade Veiga de AlmeidaBrasilCongresso Internacional do Núcleo de Estudos das AméricasImagem artísticaEstética publicitáriaHipermodernidadePublicidadeCiências Sociais AplicadasA Estética Publicitária: uma linguagem artística e imagéticainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/conferenceObject7Amato, LeonardoMota Monteiro, Thadeuinfo:eu-repo/semantics/openAccessreponame:Repositório Comum do Brasil - Depositainstname:Instituto Brasileiro de Informação em Ciência e Tecnologia (Ibict)instacron:IBICTTEXTArtigo-Estetica-Publicitaria.pdf.txtWritten by FormatFilter org.dspace.app.mediafilter.TikaTextExtractionFilter on 2025-06-06T20:18:57Z (GMT).Extracted texttext/plain34174https://deposita.ibict.br/bitstreams/b47b3bf7-e873-414f-a10a-f56476343122/download76116fa50a0f0b17ab3a0fc7ca760e8aMD53falseAnonymousREADTHUMBNAILArtigo-Estetica-Publicitaria.pdf.jpgWritten by FormatFilter org.dspace.app.mediafilter.PDFBoxThumbnail on 2025-06-06T20:18:57Z (GMT).Generated Thumbnailimage/jpeg5367https://deposita.ibict.br/bitstreams/c525c2a2-137d-40b8-8aa4-b64ee6db23ee/download5ba8cb701b16eeff556fe29290c12b4eMD54falseAnonymousREADLICENSElicense.txtWritten by org.dspace.content.LicenseUtilstext/plain; charset=utf-81879https://deposita.ibict.br/bitstreams/66948df4-8306-4b5e-b233-474aaca47ac3/downloadbc8bd25f997e393d2b239037b0ac58c0MD51falseAnonymousREADORIGINALArtigo-Estetica-Publicitaria.pdf/dspace/deposita/upload/Artigo-Estetica-Publicitaria.pdfDocumento Principalapplication/pdf836676https://deposita.ibict.br/bitstreams/b91a1d74-8b70-4e34-825f-ef47288b9374/downloada4d2f060b53e6d413b8ef3469ea50862MD52trueAnonymousREADdeposita/2912026-03-20T13:46:12.818175Zopen.accessoai:deposita.ibict.br:deposita/291https://deposita.ibict.brRepositório ComumPUBhttp://deposita.ibict.br/oai/requestdeposita@ibict.bropendoar:46582026-03-20T13:46:12Repositório Comum do Brasil - Deposita - Instituto Brasileiro de Informação em Ciência e Tecnologia (Ibict)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 |
| spellingShingle | A Estética Publicitária: uma linguagem artística e imagética Amato, Leonardo Imagem artística Estética publicitária Hipermodernidade Publicidade Ciências Sociais Aplicadas |
| status_str | publishedVersion |
| title | A Estética Publicitária: uma linguagem artística e imagética |
| title_full | A Estética Publicitária: uma linguagem artística e imagética |
| title_fullStr | A Estética Publicitária: uma linguagem artística e imagética |
| title_full_unstemmed | A Estética Publicitária: uma linguagem artística e imagética |
| title_short | A Estética Publicitária: uma linguagem artística e imagética |
| title_sort | A Estética Publicitária: uma linguagem artística e imagética |
| topic | Imagem artística Estética publicitária Hipermodernidade Publicidade Ciências Sociais Aplicadas |
| url | https://leoamato.com/2021/03/31/congresso-internacional-do-nucleo-de-estudos-das-americas/ https://deposita.ibict.br/handle/deposita/291 |