APA Citation

Moreira, R. A., & Cheng, L. C. (2010). Proposal of managerial standards for new product portfolio management in Brazilian pharmaceutical companies.

Chicago Style Citation

Moreira, Raquel Assis, and Lin Chih Cheng. Proposal of Managerial Standards for New Product Portfolio Management in Brazilian Pharmaceutical Companies. 2010.

MLA Citation

Moreira, Raquel Assis, and Lin Chih Cheng. Proposal of Managerial Standards for New Product Portfolio Management in Brazilian Pharmaceutical Companies. 2010.

Note: citation formatting may not correspond 100% to that defined by the respective standard, to manage citations it is recommended to use the software Zotero , which allows the automatic upload of Oasisbr references.