Startup challenges in Florianópolis (SC): factors that lead entrepreneurs to failure

Detalhes bibliográficos
Autor(a) principal: Leite, Eduardo Dias
Data de Publicação: 2024
Outros Autores: Pinheiro, Amanda, Brandão, Luciane Gobbo, Lenzi, Fernando César, Behling, Gustavo
Tipo de documento: Artigo
Idioma: por
Título da fonte: DRd - Desenvolvimento Regional em debate
Texto Completo: https://www.periodicos.unc.br/index.php/drd/article/view/5456
Resumo: Startup's contribution is recognized, despite a high risk strategy but high reward, with significant failure rate and a low success ratio. The purpose of this research is to analyze the factors that lead the individual not to succeed in creating startups located in the city of Florianópolis (SC). The methodology used is content analysis of 14 interviews and the tool used was the Python programming language. The analysis presented the results where they pointed out that the region's startups fail because there was a failure in long -term planning, did not adapt to market changes, problems between the partners, the lack of resources and the entrepreneurs did not take into account the real needs of Market, testing and adapting your project with the community and consequently, did not offer the appropriate product/service and support to the customer. Keywords: entrepreneurs; startups; startups in florianópolis; failure.
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spelling Startup challenges in Florianópolis (SC): factors that lead entrepreneurs to failureDesafíos de las startups en Florianópolis (SC): factores que llevan a los emprendedores al fracasoDesafios das startups em Florianópolis (SC): fatores que levam o empreendedor ao insucessoStartup's contribution is recognized, despite a high risk strategy but high reward, with significant failure rate and a low success ratio. The purpose of this research is to analyze the factors that lead the individual not to succeed in creating startups located in the city of Florianópolis (SC). The methodology used is content analysis of 14 interviews and the tool used was the Python programming language. The analysis presented the results where they pointed out that the region's startups fail because there was a failure in long -term planning, did not adapt to market changes, problems between the partners, the lack of resources and the entrepreneurs did not take into account the real needs of Market, testing and adapting your project with the community and consequently, did not offer the appropriate product/service and support to the customer. Keywords: entrepreneurs; startups; startups in florianópolis; failure.La contribución de las startups se reconoce, a pesar de una estrategia de alto riesgo pero una alta recompensa, con una tasa de fracaso significativa y una baja relación de éxito. El propósito de esta investigación es analizar los factores que llevan al individuo a no tener éxito en la creación de nuevas empresas ubicadas en la ciudad de Florianópolis (SC). La metodología utilizada es el análisis de contenido de 14 entrevistas y la herramienta utilizada fue el lenguaje de programación de Python. El análisis presentó los resultados en los que señalaron que las nuevas empresas de la región fallan porque hubo una falla en la planificación a largo plazo, no se adaptó a los cambios del mercado, los problemas entre los socios, la falta de recursos y los empresarios no tuvieron en cuenta las necesidades reales del mercado, las pruebas y la adaptación de su proyecto con la comunidad y, en consecuencia, no ofrecieron el producto/servicio y soporte adecuados al cliente. Palabras clave: emprendedores; startups; startups en Florianópolis, fracaso.  A contribuição das startups é reconhecida, apesar de uma estratégia de alto risco, mas alta recompensa, com significativa taxa de fracassos e uma baixa proporção de sucesso. O objetivo desta pesquisa é analisar os fatores que levam o indivíduo a não ter sucesso na criação de startups localizadas na cidade de Florianópolis (SC). A metodologia utilizou a análise de conteúdo de 14 entrevistas analisada pelo Python. Os resultados apontam que as startups da região falham porque houve ausência no planejamento a longo prazo, não se adaptaram às mudanças do mercado, ocorreram problemas entre os sócios, enfrentaram a falta de recursos e os empreendedores não levaram em conta as reais necessidades do mercado, testando e adequando o seu projeto junto à comunidade e consequentemente, não ofereceram o produto/serviço e atendimento adequados ao cliente.  Palavras-chave: empreendedores; startups; insucesso.Universidade do Contestado (UNC)2024-10-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.periodicos.unc.br/index.php/drd/article/view/545610.24302/drd.v14.5456DRd - Desenvolvimento Regional em debate; v. 14 (2024); 867-8852237-902910.24302/drd.v14reponame:DRd - Desenvolvimento Regional em debateinstname:Universidade do Contestado (UNC)instacron:UNCporhttps://www.periodicos.unc.br/index.php/drd/article/view/5456/2303Copyright (c) 2024 DRd - Desenvolvimento Regional em debatehttps://creativecommons.org/licenses/by-nd/4.0info:eu-repo/semantics/openAccessLeite, Eduardo DiasPinheiro, AmandaBrandão, Luciane GobboLenzi, Fernando CésarBehling, GustavoLeite, Eduardo DiasPinheiro, AmandaBrandão, Luciane GobboLenzi, Fernando CésarBehling, GustavoLeite, Eduardo DiasPinheiro, AmandaBrandão, Luciane GobboLenzi, Fernando CésarBehling, Gustavo2024-12-20T20:27:22Zoai:ojs.pkp.sfu.ca:article/5456Revistahttp://www.periodicos.unc.br/index.php/drdONGhttp://www.periodicos.unc.br/index.php/drd/oaidaniela@unc.br || revistadrd@unc.br || alexandre@unc.br || josiane@unc.br || valdir@unc.br2237-90292237-9029opendoar:2024-12-20T20:27:22DRd - Desenvolvimento Regional em debate - Universidade do Contestado (UNC)false
dc.title.none.fl_str_mv Startup challenges in Florianópolis (SC): factors that lead entrepreneurs to failure
Desafíos de las startups en Florianópolis (SC): factores que llevan a los emprendedores al fracaso
Desafios das startups em Florianópolis (SC): fatores que levam o empreendedor ao insucesso
title Startup challenges in Florianópolis (SC): factors that lead entrepreneurs to failure
spellingShingle Startup challenges in Florianópolis (SC): factors that lead entrepreneurs to failure
Leite, Eduardo Dias
title_short Startup challenges in Florianópolis (SC): factors that lead entrepreneurs to failure
title_full Startup challenges in Florianópolis (SC): factors that lead entrepreneurs to failure
title_fullStr Startup challenges in Florianópolis (SC): factors that lead entrepreneurs to failure
title_full_unstemmed Startup challenges in Florianópolis (SC): factors that lead entrepreneurs to failure
title_sort Startup challenges in Florianópolis (SC): factors that lead entrepreneurs to failure
author Leite, Eduardo Dias
author_facet Leite, Eduardo Dias
Pinheiro, Amanda
Brandão, Luciane Gobbo
Lenzi, Fernando César
Behling, Gustavo
author_role author
author2 Pinheiro, Amanda
Brandão, Luciane Gobbo
Lenzi, Fernando César
Behling, Gustavo
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Leite, Eduardo Dias
Pinheiro, Amanda
Brandão, Luciane Gobbo
Lenzi, Fernando César
Behling, Gustavo
Leite, Eduardo Dias
Pinheiro, Amanda
Brandão, Luciane Gobbo
Lenzi, Fernando César
Behling, Gustavo
Leite, Eduardo Dias
Pinheiro, Amanda
Brandão, Luciane Gobbo
Lenzi, Fernando César
Behling, Gustavo
description Startup's contribution is recognized, despite a high risk strategy but high reward, with significant failure rate and a low success ratio. The purpose of this research is to analyze the factors that lead the individual not to succeed in creating startups located in the city of Florianópolis (SC). The methodology used is content analysis of 14 interviews and the tool used was the Python programming language. The analysis presented the results where they pointed out that the region's startups fail because there was a failure in long -term planning, did not adapt to market changes, problems between the partners, the lack of resources and the entrepreneurs did not take into account the real needs of Market, testing and adapting your project with the community and consequently, did not offer the appropriate product/service and support to the customer. Keywords: entrepreneurs; startups; startups in florianópolis; failure.
publishDate 2024
dc.date.none.fl_str_mv 2024-10-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.periodicos.unc.br/index.php/drd/article/view/5456
10.24302/drd.v14.5456
url https://www.periodicos.unc.br/index.php/drd/article/view/5456
identifier_str_mv 10.24302/drd.v14.5456
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.periodicos.unc.br/index.php/drd/article/view/5456/2303
dc.rights.driver.fl_str_mv Copyright (c) 2024 DRd - Desenvolvimento Regional em debate
https://creativecommons.org/licenses/by-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2024 DRd - Desenvolvimento Regional em debate
https://creativecommons.org/licenses/by-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Contestado (UNC)
publisher.none.fl_str_mv Universidade do Contestado (UNC)
dc.source.none.fl_str_mv DRd - Desenvolvimento Regional em debate; v. 14 (2024); 867-885
2237-9029
10.24302/drd.v14
reponame:DRd - Desenvolvimento Regional em debate
instname:Universidade do Contestado (UNC)
instacron:UNC
instname_str Universidade do Contestado (UNC)
instacron_str UNC
institution UNC
reponame_str DRd - Desenvolvimento Regional em debate
collection DRd - Desenvolvimento Regional em debate
repository.name.fl_str_mv DRd - Desenvolvimento Regional em debate - Universidade do Contestado (UNC)
repository.mail.fl_str_mv daniela@unc.br || revistadrd@unc.br || alexandre@unc.br || josiane@unc.br || valdir@unc.br
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