Appropriation of feminist lexicon by the publicity discourse

Bibliographic Details
Main Author: Simão, Angélica Karim Garcia
Publication Date: 2024
Other Authors: Antonio, Denise Bordin da Silva
Format: Article
Language: por
Source: Estudos da Língua(gem)
Download full: https://periodicos2.uesb.br/index.php/estudosdalinguagem/article/view/10498
Summary: In this work, we aim to identify the lexicon typical of the feministmovement, as well as its appropriation by Beauty Industry advertisement, madespecifically for women. In this way, we produced a corpus, named LEX-Fem, composedof texts incorporated in the feminist discussions, and, from the data collected, the lexicalitems considered representative of feminism were grouped in two lexical fields. Theselexical fields are based on “values wanted by feminists” and on “values criticized byfeminists”. From that, we grouped the lexical items in association spheres, in which theyrelate semantically, because their meanings are similar, in the context they were present.Besides, we present the analysis of one advertisement in which we verified the presenceof lexical items that can be considered part of the feminist lexicon because they establishsemantical relations to the defined association spheres
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spelling Appropriation of feminist lexicon by the publicity discourseApropiación del léxico feminista por el discurso publicitarioA apropriação do léxico feminista pelo discurso publicitário (Appropriation of feminist lexicon by the publicity discourse)léxico; feminismo; publicidade; campos léxicoslexicon; feminism; publicity, lexical fieldsléxico; feminismo; publicidad, campos léxicosIn this work, we aim to identify the lexicon typical of the feministmovement, as well as its appropriation by Beauty Industry advertisement, madespecifically for women. In this way, we produced a corpus, named LEX-Fem, composedof texts incorporated in the feminist discussions, and, from the data collected, the lexicalitems considered representative of feminism were grouped in two lexical fields. Theselexical fields are based on “values wanted by feminists” and on “values criticized byfeminists”. From that, we grouped the lexical items in association spheres, in which theyrelate semantically, because their meanings are similar, in the context they were present.Besides, we present the analysis of one advertisement in which we verified the presenceof lexical items that can be considered part of the feminist lexicon because they establishsemantical relations to the defined association spheres: En este trabajo, objetivamos identificar la existencia de un léxico propiodel movimiento feminista, así como su apropiación por marcas de la industria de la bellezaen la publicidad dirigida a la mujer. En este sentido, elaboramos un corpus, denominadoLEX-Fem, compuesto por textos insertos en las discusiones feministas y, a partir de losdatos recogidos, agrupamos en dos campos léxicos las lexías consideradas representativasde este movimiento. Los campos léxicos se constituyen a base de los “valoresambicionados por el feminismo” y de los “valores criticados por el feminismo”. A partirde esta investigación, clasificamos las lexías en esferas de asociación, en las que serelacionan semánticamente porque tienen significados similares en los contextos en queestán presentes. Además, presentamos un análisis de un anuncio audiovisual en el quecomprobamos la presencia de léxico que puede considerarse perteneciente al léxicofeminista porque establece relaciones semánticas con las esferas de asociación definidas.Neste trabalho, objetivamos identificar o léxico característico do movimentofeminista, assim como sua apropriação por marcas da indústria da beleza na publicidadevoltada para mulheres. Nesse sentido, produzimos um corpus, intitulado LEX-Fem,composto por textos inseridos nas discussões feministas e, a partir dos dados coletados,agrupamos em dois campos léxicos as lexias consideradas representativas dessemovimento. Os campos léxicos constituem-se com base em “valores almejados pelofeminismo” e em “valores criticados pelo feminismo”. A partir desse levantamento,classificamos as lexias em esferas de associação, com as quais elas se relacionamsemanticamente por possuírem sentidos similares aos dos contextos nos quais se fazempresentes. A título de exemplificação, apresentamos, ao final, a análise de um anúncioaudiovisual no qual pudemos verificar a presença de lexias que podem ser consideradaspertencentes ao léxico feminista por explicitarem relações semânticas com as esferas deassociação definidas.Edições UESB2024-08-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionReviewed by peersRevisión por paresAvaliado pelos paresapplication/pdfhttps://periodicos2.uesb.br/index.php/estudosdalinguagem/article/view/1049810.22481/el.v22.10498Estudos da Língua(gem); v. 22 (2024): Estudos da Língua(gem) - ISSN: 1982-0534; e10498 Language Studies; Vol. 22 (2024): Estudos da Língua(gem) - ISSN: 1982-0534; e10498 Études de Langues; Vol. 22 (2024): Estudos da Língua(gem) - ISSN: 1982-0534; e10498 Estudios del lenguaje; Vol. 22 (2024): Estudos da Língua(gem) - ISSN: 1982-0534; e10498 1982-05341808-1355reponame:Estudos da Língua(gem)instname:Universidade Estadual do Sudoeste da Bahia (UESB)instacron:UESBporhttps://periodicos2.uesb.br/index.php/estudosdalinguagem/article/view/10498/8807Copyright (c) 2023 Estudos da Língua(gem)https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSimão, Angélica Karim Garcia Antonio, Denise Bordin da Silva2024-08-19T16:28:41Zoai:periodicos.periodicos2.uesb.br:article/10498Revistahttps://periodicos2.uesb.br/index.php/estudosdalinguagem/PUBhttps://periodicos2.uesb.br/index.php/estudosdalinguagem/oaiestudosdalingua.gem@gmail.com||con.fonseca@gmail.com1982-05341808-1355opendoar:2024-08-19T16:28:41Estudos da Língua(gem) - Universidade Estadual do Sudoeste da Bahia (UESB)false
dc.title.none.fl_str_mv Appropriation of feminist lexicon by the publicity discourse
Apropiación del léxico feminista por el discurso publicitario
A apropriação do léxico feminista pelo discurso publicitário (Appropriation of feminist lexicon by the publicity discourse)
title Appropriation of feminist lexicon by the publicity discourse
spellingShingle Appropriation of feminist lexicon by the publicity discourse
Simão, Angélica Karim Garcia
léxico; feminismo; publicidade; campos léxicos
lexicon; feminism; publicity, lexical fields
léxico; feminismo; publicidad, campos léxicos
title_short Appropriation of feminist lexicon by the publicity discourse
title_full Appropriation of feminist lexicon by the publicity discourse
title_fullStr Appropriation of feminist lexicon by the publicity discourse
title_full_unstemmed Appropriation of feminist lexicon by the publicity discourse
title_sort Appropriation of feminist lexicon by the publicity discourse
author Simão, Angélica Karim Garcia
author_facet Simão, Angélica Karim Garcia
Antonio, Denise Bordin da Silva
author_role author
author2 Antonio, Denise Bordin da Silva
author2_role author
dc.contributor.author.fl_str_mv Simão, Angélica Karim Garcia
Antonio, Denise Bordin da Silva
dc.subject.por.fl_str_mv léxico; feminismo; publicidade; campos léxicos
lexicon; feminism; publicity, lexical fields
léxico; feminismo; publicidad, campos léxicos
topic léxico; feminismo; publicidade; campos léxicos
lexicon; feminism; publicity, lexical fields
léxico; feminismo; publicidad, campos léxicos
description In this work, we aim to identify the lexicon typical of the feministmovement, as well as its appropriation by Beauty Industry advertisement, madespecifically for women. In this way, we produced a corpus, named LEX-Fem, composedof texts incorporated in the feminist discussions, and, from the data collected, the lexicalitems considered representative of feminism were grouped in two lexical fields. Theselexical fields are based on “values wanted by feminists” and on “values criticized byfeminists”. From that, we grouped the lexical items in association spheres, in which theyrelate semantically, because their meanings are similar, in the context they were present.Besides, we present the analysis of one advertisement in which we verified the presenceof lexical items that can be considered part of the feminist lexicon because they establishsemantical relations to the defined association spheres
publishDate 2024
dc.date.none.fl_str_mv 2024-08-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Reviewed by peers
Revisión por pares
Avaliado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos2.uesb.br/index.php/estudosdalinguagem/article/view/10498
10.22481/el.v22.10498
url https://periodicos2.uesb.br/index.php/estudosdalinguagem/article/view/10498
identifier_str_mv 10.22481/el.v22.10498
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos2.uesb.br/index.php/estudosdalinguagem/article/view/10498/8807
dc.rights.driver.fl_str_mv Copyright (c) 2023 Estudos da Língua(gem)
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Estudos da Língua(gem)
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Edições UESB
publisher.none.fl_str_mv Edições UESB
dc.source.none.fl_str_mv Estudos da Língua(gem); v. 22 (2024): Estudos da Língua(gem) - ISSN: 1982-0534; e10498
Language Studies; Vol. 22 (2024): Estudos da Língua(gem) - ISSN: 1982-0534; e10498
Études de Langues; Vol. 22 (2024): Estudos da Língua(gem) - ISSN: 1982-0534; e10498
Estudios del lenguaje; Vol. 22 (2024): Estudos da Língua(gem) - ISSN: 1982-0534; e10498
1982-0534
1808-1355
reponame:Estudos da Língua(gem)
instname:Universidade Estadual do Sudoeste da Bahia (UESB)
instacron:UESB
instname_str Universidade Estadual do Sudoeste da Bahia (UESB)
instacron_str UESB
institution UESB
reponame_str Estudos da Língua(gem)
collection Estudos da Língua(gem)
repository.name.fl_str_mv Estudos da Língua(gem) - Universidade Estadual do Sudoeste da Bahia (UESB)
repository.mail.fl_str_mv estudosdalingua.gem@gmail.com||con.fonseca@gmail.com
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