Enhancing New Product Development (NPD) portfolio performance by shaping the development funnel.

Bibliographic Details
Main Author: Figueiredo, Paulo Soares
Publication Date: 2012
Other Authors: Loiola, Elisabeth
Language: eng
Source: Repositório da Produção Científica e Intelectual do SENAI CIMATEC
Download full: http://repositoriosenaiba.fieb.org.br/handle/fieb/701
Summary: p. 20-35
id SENAI-1_81b03634ee9fee673eb8b2b46cfedcf0
oai_identifier_str oai:repositoriosenaiba.fieb.org.br:fieb/701
network_acronym_str SENAI-1
network_name_str Repositório da Produção Científica e Intelectual do SENAI CIMATEC
repository_id_str
spelling Figueiredo, Paulo SoaresLoiola, Elisabeth2016-09-08T18:28:16Z2012FIGUEIREDO, Paulo Soares; LOIOLA, Elisabeth. Enhancing new Product Development (NPD) portfolio performance by shaping the development funnel. Journal of Technology Management & Innovation, Santiago, v. 7, p. 20-35, 2012.0718-2724http://repositoriosenaiba.fieb.org.br/handle/fieb/701v. 7p. 20-35New product development (NPD) projects are typically managed through a series of screens, or gates, where ideas compete for resources. Ideas are carved into projects, and these projects are reviewed, and approved or terminated through the screening process so that only the best performing projects continue to subsequent stages of design, development and testing, and are released into the market place (Krishnan and Ulrich 2001; Terwiesch and Ulrich 2009). Most large innovative organizations deal with more than one NPD project at a time and typically engage in product pipeline management (PPM), where a set of active projects are evaluated together while they traverse through a sequence of such screens. Key decisions in a R&D pipeline are: screen thresholds, complexity of projects, resource allocation and capacity adjustment biases. We explore the impact of structural and behavioral aspects of these decisions through a simulation based analysis of a pharmaceutical dataset. Results establish concave relationships between value created at the end of pipeline and the resource allocation and complexity allocation biases, indicating optimizability and a limit for front loading practices.SantiagoUniversidad Alberto Hurtado / Facultad de Economía y NegociosUniversidad Alberto Hurtado / Facultad de Economía y Negocioshttp://www.scielo.cl/pdf/jotmi/v7n4/art02.pdfreponame:Repositório da Produção Científica e Intelectual do SENAI CIMATECinstname:Serviço Nacional de Aprendizagem Industrial Campus Integrado de Manufatura e Tecnologia (SENAI CIMATEC)instacron:SENAI CIMATECProduct developmentDevelopment funnelProjectEnhancing New Product Development (NPD) portfolio performance by shaping the development funnel.Journal of Technology Management & InnovationProdução bibliográfica: Artigos completos publicados em periódicosinfo:eu-repo/semantics/publishedVersionaberto2016-09-09T18:28:16Zenginfo:eu-repo/semantics/openAccessORIGINALEnhancing ....pdfEnhancing ....pdfapplication/pdf688599http://repositoriosenaiba.fieb.org.br/bitstream/fieb/701/1/Enhancing%20....pdfd0cc39afed03311457711edae11bbc42MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-81748http://repositoriosenaiba.fieb.org.br/bitstream/fieb/701/2/license.txt8a4605be74aa9ea9d79846c1fba20a33MD52fieb/7012016-09-08 15:28:16.245oai:repositoriosenaiba.fieb.org.br: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Repositório Institucionalhttp://repositoriosenaiba.fieb.org.br/oaiadriano.santos@fieb.org.bropendoar:2016-09-08T18:28:16Repositório da Produção Científica e Intelectual do SENAI CIMATEC - Serviço Nacional de Aprendizagem Industrial Campus Integrado de Manufatura e Tecnologia (SENAI CIMATEC)false
dc.title.pt_BR.fl_str_mv Enhancing New Product Development (NPD) portfolio performance by shaping the development funnel.
dc.title.alternative.pt_BR.fl_str_mv Journal of Technology Management & Innovation
title Enhancing New Product Development (NPD) portfolio performance by shaping the development funnel.
spellingShingle Enhancing New Product Development (NPD) portfolio performance by shaping the development funnel.
Figueiredo, Paulo Soares
Product development
Development funnel
Project
title_short Enhancing New Product Development (NPD) portfolio performance by shaping the development funnel.
title_full Enhancing New Product Development (NPD) portfolio performance by shaping the development funnel.
title_fullStr Enhancing New Product Development (NPD) portfolio performance by shaping the development funnel.
title_full_unstemmed Enhancing New Product Development (NPD) portfolio performance by shaping the development funnel.
title_sort Enhancing New Product Development (NPD) portfolio performance by shaping the development funnel.
author Figueiredo, Paulo Soares
author_facet Figueiredo, Paulo Soares
Loiola, Elisabeth
author_role author
author2 Loiola, Elisabeth
author2_role author
dc.contributor.author.fl_str_mv Figueiredo, Paulo Soares
Loiola, Elisabeth
dc.subject.por.fl_str_mv Product development
Development funnel
Project
topic Product development
Development funnel
Project
description p. 20-35
publishDate 2012
dc.date.issued.fl_str_mv 2012
dc.date.accessioned.fl_str_mv 2016-09-08T18:28:16Z
dc.type.driver.fl_str_mv Produção bibliográfica: Artigos completos publicados em periódicos
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.citation.fl_str_mv FIGUEIREDO, Paulo Soares; LOIOLA, Elisabeth. Enhancing new Product Development (NPD) portfolio performance by shaping the development funnel. Journal of Technology Management & Innovation, Santiago, v. 7, p. 20-35, 2012.
dc.identifier.uri.fl_str_mv http://repositoriosenaiba.fieb.org.br/handle/fieb/701
dc.identifier.issn.none.fl_str_mv 0718-2724
dc.identifier.number.pt_BR.fl_str_mv v. 7
identifier_str_mv FIGUEIREDO, Paulo Soares; LOIOLA, Elisabeth. Enhancing new Product Development (NPD) portfolio performance by shaping the development funnel. Journal of Technology Management & Innovation, Santiago, v. 7, p. 20-35, 2012.
0718-2724
v. 7
url http://repositoriosenaiba.fieb.org.br/handle/fieb/701
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Universidad Alberto Hurtado / Facultad de Economía y Negocios
Universidad Alberto Hurtado / Facultad de Economía y Negocios
publisher.none.fl_str_mv Universidad Alberto Hurtado / Facultad de Economía y Negocios
Universidad Alberto Hurtado / Facultad de Economía y Negocios
dc.source.pt_BR.fl_str_mv http://www.scielo.cl/pdf/jotmi/v7n4/art02.pdf
dc.source.none.fl_str_mv reponame:Repositório da Produção Científica e Intelectual do SENAI CIMATEC
instname:Serviço Nacional de Aprendizagem Industrial Campus Integrado de Manufatura e Tecnologia (SENAI CIMATEC)
instacron:SENAI CIMATEC
instname_str Serviço Nacional de Aprendizagem Industrial Campus Integrado de Manufatura e Tecnologia (SENAI CIMATEC)
instacron_str SENAI CIMATEC
institution SENAI CIMATEC
reponame_str Repositório da Produção Científica e Intelectual do SENAI CIMATEC
collection Repositório da Produção Científica e Intelectual do SENAI CIMATEC
bitstream.url.fl_str_mv http://repositoriosenaiba.fieb.org.br/bitstream/fieb/701/1/Enhancing%20....pdf
http://repositoriosenaiba.fieb.org.br/bitstream/fieb/701/2/license.txt
bitstream.checksum.fl_str_mv d0cc39afed03311457711edae11bbc42
8a4605be74aa9ea9d79846c1fba20a33
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
repository.name.fl_str_mv Repositório da Produção Científica e Intelectual do SENAI CIMATEC - Serviço Nacional de Aprendizagem Industrial Campus Integrado de Manufatura e Tecnologia (SENAI CIMATEC)
repository.mail.fl_str_mv adriano.santos@fieb.org.br
_version_ 1838624298829348864

Similar Items