A theoretical analysis to digital marketing adoption by startups

Bibliographic Details
Main Author: Teixeira, Sérgio
Publication Date: 2017
Other Authors: Martins, José, Branco, Frederico, Gonçalves, Ramiro, Au-Yong-Oliveira, Manuel, Moreira, Fernando
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/11328/2324
https://doi.org/10.1007/978-3-319-69341-5_9
Summary: With the rapid growth in the use of digital platforms for the dissemination and expansion of a company’s business reach, it is vitally important that startup firms are firmly aware of the options when deciding whether to adopt a particular technology because they often have low resource availability, which reduces their margin for error. In order to help these companies to adopt Digital Marketing in a more secure way by knowing the most relevant factors that they can find as concerns the adoption of technologies, this study will analyze the factors that influence the adoption of technology, identifying them initially through the systematic literature review of similar scientific works.
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spelling A theoretical analysis to digital marketing adoption by startupsDigital marketingStartupsIT AdoptionLiterature ReviewWith the rapid growth in the use of digital platforms for the dissemination and expansion of a company’s business reach, it is vitally important that startup firms are firmly aware of the options when deciding whether to adopt a particular technology because they often have low resource availability, which reduces their margin for error. In order to help these companies to adopt Digital Marketing in a more secure way by knowing the most relevant factors that they can find as concerns the adoption of technologies, this study will analyze the factors that influence the adoption of technology, identifying them initially through the systematic literature review of similar scientific works.Springer2018-10-10T14:13:07Z2018-10-102017-01-01T00:00:00Zbook partinfo:eu-repo/semantics/publishedVersionapplication/pdfTeixeira, S., Martins, J., Branco, F., Gonçalves, R., Au-Yong-Oliveira, M., & Moreira, F. (2017). A theoretical analysis to digital marketing adoption by startups. In J. Mejia, M. Muñoz, Á. Rocha, Y. Quiñonez, J. Calvo-Manzano (Eds.), Trends and Applications in Software Engineering. CIMPS 2017. Advances in Intelligent Systems and Computing (vol. 688, pp. 94-105). doi: 10.1007/978-3-319-69341-5_9. Disponível no Repositório UPT, http://hdl.handle.net/11328/2324http://hdl.handle.net/11328/2324Teixeira, S., Martins, J., Branco, F., Gonçalves, R., Au-Yong-Oliveira, M., & Moreira, F. (2017). A theoretical analysis to digital marketing adoption by startups. In J. Mejia, M. Muñoz, Á. Rocha, Y. Quiñonez, J. Calvo-Manzano (Eds.), Trends and Applications in Software Engineering. CIMPS 2017. Advances in Intelligent Systems and Computing (vol. 688, pp. 94-105). doi: 10.1007/978-3-319-69341-5_9. Disponível no Repositório UPT, http://hdl.handle.net/11328/2324http://hdl.handle.net/11328/2324https://doi.org/10.1007/978-3-319-69341-5_9enghttps://link.springer.com/chapter/10.1007/978-3-319-69341-5_9#citeashttp://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessTeixeira, SérgioMartins, JoséBranco, FredericoGonçalves, RamiroAu-Yong-Oliveira, ManuelMoreira, Fernandoreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-01-09T02:18:12Zoai:repositorio.upt.pt:11328/2324Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T19:34:24.009384Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv A theoretical analysis to digital marketing adoption by startups
title A theoretical analysis to digital marketing adoption by startups
spellingShingle A theoretical analysis to digital marketing adoption by startups
Teixeira, Sérgio
Digital marketing
Startups
IT Adoption
Literature Review
title_short A theoretical analysis to digital marketing adoption by startups
title_full A theoretical analysis to digital marketing adoption by startups
title_fullStr A theoretical analysis to digital marketing adoption by startups
title_full_unstemmed A theoretical analysis to digital marketing adoption by startups
title_sort A theoretical analysis to digital marketing adoption by startups
author Teixeira, Sérgio
author_facet Teixeira, Sérgio
Martins, José
Branco, Frederico
Gonçalves, Ramiro
Au-Yong-Oliveira, Manuel
Moreira, Fernando
author_role author
author2 Martins, José
Branco, Frederico
Gonçalves, Ramiro
Au-Yong-Oliveira, Manuel
Moreira, Fernando
author2_role author
author
author
author
author
dc.contributor.author.fl_str_mv Teixeira, Sérgio
Martins, José
Branco, Frederico
Gonçalves, Ramiro
Au-Yong-Oliveira, Manuel
Moreira, Fernando
dc.subject.por.fl_str_mv Digital marketing
Startups
IT Adoption
Literature Review
topic Digital marketing
Startups
IT Adoption
Literature Review
description With the rapid growth in the use of digital platforms for the dissemination and expansion of a company’s business reach, it is vitally important that startup firms are firmly aware of the options when deciding whether to adopt a particular technology because they often have low resource availability, which reduces their margin for error. In order to help these companies to adopt Digital Marketing in a more secure way by knowing the most relevant factors that they can find as concerns the adoption of technologies, this study will analyze the factors that influence the adoption of technology, identifying them initially through the systematic literature review of similar scientific works.
publishDate 2017
dc.date.none.fl_str_mv 2017-01-01T00:00:00Z
2018-10-10T14:13:07Z
2018-10-10
dc.type.driver.fl_str_mv book part
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv Teixeira, S., Martins, J., Branco, F., Gonçalves, R., Au-Yong-Oliveira, M., & Moreira, F. (2017). A theoretical analysis to digital marketing adoption by startups. In J. Mejia, M. Muñoz, Á. Rocha, Y. Quiñonez, J. Calvo-Manzano (Eds.), Trends and Applications in Software Engineering. CIMPS 2017. Advances in Intelligent Systems and Computing (vol. 688, pp. 94-105). doi: 10.1007/978-3-319-69341-5_9. Disponível no Repositório UPT, http://hdl.handle.net/11328/2324
http://hdl.handle.net/11328/2324
Teixeira, S., Martins, J., Branco, F., Gonçalves, R., Au-Yong-Oliveira, M., & Moreira, F. (2017). A theoretical analysis to digital marketing adoption by startups. In J. Mejia, M. Muñoz, Á. Rocha, Y. Quiñonez, J. Calvo-Manzano (Eds.), Trends and Applications in Software Engineering. CIMPS 2017. Advances in Intelligent Systems and Computing (vol. 688, pp. 94-105). doi: 10.1007/978-3-319-69341-5_9. Disponível no Repositório UPT, http://hdl.handle.net/11328/2324
http://hdl.handle.net/11328/2324
https://doi.org/10.1007/978-3-319-69341-5_9
identifier_str_mv Teixeira, S., Martins, J., Branco, F., Gonçalves, R., Au-Yong-Oliveira, M., & Moreira, F. (2017). A theoretical analysis to digital marketing adoption by startups. In J. Mejia, M. Muñoz, Á. Rocha, Y. Quiñonez, J. Calvo-Manzano (Eds.), Trends and Applications in Software Engineering. CIMPS 2017. Advances in Intelligent Systems and Computing (vol. 688, pp. 94-105). doi: 10.1007/978-3-319-69341-5_9. Disponível no Repositório UPT, http://hdl.handle.net/11328/2324
url http://hdl.handle.net/11328/2324
https://doi.org/10.1007/978-3-319-69341-5_9
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://link.springer.com/chapter/10.1007/978-3-319-69341-5_9#citeas
dc.rights.driver.fl_str_mv http://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Springer
publisher.none.fl_str_mv Springer
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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