César Machado, J., Vacas de Carvalho, L., & Lencastre, P. d. (2011). Rebranding mergers: How importance is the figurativeness of the brand’s signs?
Chicago Style CitationCésar Machado, Joana, Leonor Vacas de Carvalho, and Paulo de Lencastre. Rebranding Mergers: How Importance Is the Figurativeness of the Brand’s Signs? 2011.
MLA CitationCésar Machado, Joana, Leonor Vacas de Carvalho, and Paulo de Lencastre. Rebranding Mergers: How Importance Is the Figurativeness of the Brand’s Signs? 2011.
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