Pivotal or peripheral: assessing the role of generative artificial intelligence in accelerating entrepreneurial success - a study of enhancing marketing and sales

Bibliographic Details
Main Author: Willemsen, Leonie Kerstin
Publication Date: 2024
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/174393
Summary: This research investigates the extent to which generative artificial intelligence (GAI) accelerates early-stage startups, focusing on ‘marketing and sales’. By integrating literature and expert interviews, the study aims to fill the current research gap. This research examines how GAI affects the success of startups, by mitigating common failure factors and capitalizing on success factors. The results show that GAI varies between different kind of tasks and offers practical recommendations and ideas for future research. These insights guide founders in effectively utilizing GAI to navigate the new era of GAI-enhanced entrepreneurship.
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spelling Pivotal or peripheral: assessing the role of generative artificial intelligence in accelerating entrepreneurial success - a study of enhancing marketing and salesEntrepreneurshipInnovationStartupsGenerative aiSalesMarketingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis research investigates the extent to which generative artificial intelligence (GAI) accelerates early-stage startups, focusing on ‘marketing and sales’. By integrating literature and expert interviews, the study aims to fill the current research gap. This research examines how GAI affects the success of startups, by mitigating common failure factors and capitalizing on success factors. The results show that GAI varies between different kind of tasks and offers practical recommendations and ideas for future research. These insights guide founders in effectively utilizing GAI to navigate the new era of GAI-enhanced entrepreneurship.Castro, JoãoRUNWillemsen, Leonie Kerstin2024-01-262024-01-262027-01-26T00:00:00Z2024-01-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/174393TID:203602960enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-11-11T01:40:49Zoai:run.unl.pt:10362/174393Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T19:12:45.370057Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Pivotal or peripheral: assessing the role of generative artificial intelligence in accelerating entrepreneurial success - a study of enhancing marketing and sales
title Pivotal or peripheral: assessing the role of generative artificial intelligence in accelerating entrepreneurial success - a study of enhancing marketing and sales
spellingShingle Pivotal or peripheral: assessing the role of generative artificial intelligence in accelerating entrepreneurial success - a study of enhancing marketing and sales
Willemsen, Leonie Kerstin
Entrepreneurship
Innovation
Startups
Generative ai
Sales
Marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Pivotal or peripheral: assessing the role of generative artificial intelligence in accelerating entrepreneurial success - a study of enhancing marketing and sales
title_full Pivotal or peripheral: assessing the role of generative artificial intelligence in accelerating entrepreneurial success - a study of enhancing marketing and sales
title_fullStr Pivotal or peripheral: assessing the role of generative artificial intelligence in accelerating entrepreneurial success - a study of enhancing marketing and sales
title_full_unstemmed Pivotal or peripheral: assessing the role of generative artificial intelligence in accelerating entrepreneurial success - a study of enhancing marketing and sales
title_sort Pivotal or peripheral: assessing the role of generative artificial intelligence in accelerating entrepreneurial success - a study of enhancing marketing and sales
author Willemsen, Leonie Kerstin
author_facet Willemsen, Leonie Kerstin
author_role author
dc.contributor.none.fl_str_mv Castro, João
RUN
dc.contributor.author.fl_str_mv Willemsen, Leonie Kerstin
dc.subject.por.fl_str_mv Entrepreneurship
Innovation
Startups
Generative ai
Sales
Marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Entrepreneurship
Innovation
Startups
Generative ai
Sales
Marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This research investigates the extent to which generative artificial intelligence (GAI) accelerates early-stage startups, focusing on ‘marketing and sales’. By integrating literature and expert interviews, the study aims to fill the current research gap. This research examines how GAI affects the success of startups, by mitigating common failure factors and capitalizing on success factors. The results show that GAI varies between different kind of tasks and offers practical recommendations and ideas for future research. These insights guide founders in effectively utilizing GAI to navigate the new era of GAI-enhanced entrepreneurship.
publishDate 2024
dc.date.none.fl_str_mv 2024-01-26
2024-01-26
2024-01-26T00:00:00Z
2027-01-26T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/174393
TID:203602960
url http://hdl.handle.net/10362/174393
identifier_str_mv TID:203602960
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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